Responsibilities

• Own and maintain the content calendar across LinkedIn, X (Twitter), Instagram, Facebook, and Threads by writing copy aligned to campaigns, product launches, events and brand moments.
• Write, edit, and publish platform-native copy tailored to each channel’s tone and audience.
• Lead community management: monitor and respond to comments, mentions, and DMs daily; escalate sensitive issues to Marketing leadership with recommended action.
• Coordinate with stakeholders across Marketing, Product, Events, Customer Education, HR and executive teams to source content, serving as the go-to social media resource for platform strategy, managing incoming requests via Jira with clear lead-time expectations, briefing requirements, and approval workflows.
• Track and report on organic social performance using Oktopost and Google Analytics, delivering quarterly trend reviews and campaign-specific reports to Marketing leadership while applying UTMs to every shared link ensuring clean attribution and reporting.
• Proactively share platform updates and emerging trends with stakeholders to inform strategy.
• Develop and execute paid social strategies on LinkedIn and Meta across multiple regions to build awareness and support go-to-market goals.
• Configure, manage, and optimize campaigns end-to-end: A/B testing creatives, targeting, ad formats, and budgets to drive continuous improvement.
• Manage regional budgets and monthly forecasting by partnering with Data Analysts to maintain attribution and performance reporting.
• Collaborate with Product Marketing, Field Marketing and Content teams to align paid social with ABM and integrated campaign initiatives.