Social Media Marketing Specialist
California Dreamin Hot Air Balloon Adventures
San Diego, CA (Remote)
In-houseTemporaryIntern/new grad
20 hrs ago
Social Media Manager
Sacramento, CA (Remote)
$75K/yr – $125K/yrMid Level8+ years expOther
Posted 2 months ago
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Job Summary
Own enterprise social strategy for a science-focused institution, turning complex topics into social-first content and executive thought leadership on LinkedIn across research, advancement, and business audiences.
- Own audience growth and engagement, channel strategy, and thought leadership to raise credible profiles for leaders and experts.
- Shape content by audience personas and major campaigns that travel across institutional channels and events.
- Partner with subject-matter experts, use data to sharpen outcomes, and collaborate in a fast moving, matrixed environment with periodic travel.
Job Description
Responsibilities
- Lead JAX’s enterprise social media strategy across institutional, scientific, advancement and business audiences.
- Strengthen presence across institutional, scientific, advancement and business audiences.
- Focus on audience growth, engagement, channel strategy and LinkedIn thought leadership; help leaders and experts show up credibly and authentically.
- Match the right content to the right audiences across channels; build audience personas; support major campaigns and events.
- Partner with content experts to turn complex science, institutional priorities, videos and philanthropic stories into social-first content.
- Advise leaders and work with expert content partners; use data to sharpen the work and grow relevant audiences.
- Collaborate in a fast-paced, matrixed environment with multiple stakeholders.
- Occasional travel for events and social media coverage as needed.
- Bachelor’s degree and 8+ years of related experience
- Progressive experience in social media, digital communications, or integrated content marketing
- Demonstrated success developing and executing integrated social media strategies tied to measurable organizational outcomes
- Demonstrated experience developing executive or institutional thought leadership content, particularly on LinkedIn
- Strong understanding of social media strategy, audience segmentation, content distribution, paid amplification, and performance optimization
- Experience building audience personas and matching content strategies to distinct audiences, platforms, and engagement goals
- Exceptional writing, editing, storytelling, and audience engagement skills
- Experience with social analytics, social listening, and reporting tools used to measure and improve engagement performance
- Strong visual and video content instincts, including experience supporting social-first video and multimedia engagement
- Sound judgment managing public-facing communications, reputational considerations, and sensitive issues
- Ability to work effectively within a fast-paced, matrixed, and collaborative environment
- Experience within biomedical research, healthcare, higher education, life sciences, or mission-driven organizations preferred
- Experience advising senior leaders on communications strategy
- Experience with philanthropic storytelling or campaigns
The Jackson Laboratory
OVERVIEW• The Jackson Laboratory is an independent, 501(c)3 nonprofit biomedical research institution founded in 1929 in Bar Harbor, Maine.• Our mission is to discover precise genomic solutions for disease and empower the global biomedical community in the shared quest to improve human health.• We are a global team of nearly 3,000 people at 11 locations in Maine, Connecticut, California, Japan and China, and in remote locations around the world.• With a 2023 operating budget of $628M, JAX has substantial impact on our local communities.RESEARCH• With more than 60 faculty members, our diverse and multidisciplinary research programs include the National Cancer Institute-designated JAX Cancer Center, as well as coordinated research centers focused on addiction, aging, Alzheimer’s and dementias, genomics and computational biology, precision genetics and rare disease.• JAX has had a National Cancer Institute-designated Cancer Center since 1983, and is one of only seven institutes in the United States that has received this designation for its contributions to basic cancer research.• Our researchers have made significant contributions to medical progress, including bone marrow and organ transplants, stem cell therapies and in vitro fertilization.EDUCATION• We offer comprehensive educational programs for scientists throughout their careers, from high school students and teachers, to researchers at all experience levels, and for clinical providers interested in incorporating genetics and genomics into their practices. RESOURCES• Over 2,400 organizations in 68 countries rely on over 13,000 strains of genetically-specialized JAX® Mice and research services in a wide range of therapeutic areas.• Our Mouse Genome Informatics database is the world’s source for information on mouse genetics and biology.
