Responsibilities

• Lead JAX’s enterprise social media strategy and strengthen presence across institutional, scientific, advancement and business audiences.
• Focus on audience growth, engagement, channel strategy and LinkedIn thought leadership, helping JAX leaders and experts show up in credible, authentic and engaging ways.
• Match the right content to the right audiences across channels; build audience personas; support major campaigns and events; partner with content experts to turn complex science, institutional priorities, videos and philanthropic stories into social-first content.
• Be a thoughtful strategist and momentum-builder; advise leaders; work with expert content partners; use data to sharpen the work; grow relevant audiences; stay focused in a collaborative environment with many stakeholders.
• Grow audience engagement and ensure social content is credible, authentic and worthy of engagement across channels.
• Maintain writing quality and contribute to social-first content creation; respond to opportunities and challenges in real time as needed.
• Coordinate with internal partners to ensure alignment with institutional priorities and campaigns.

Requirements

• Bachelor’s degree and 8+ years or related experience
• Progressive experience in social media, digital communications, or integrated content marketing.
• Demonstrated success developing and executing integrated social media strategies tied to measurable organizational outcomes.
• Demonstrated experience developing executive or institutional thought leadership content, particularly on LinkedIn and professional platforms.
• Strong understanding of social media strategy, audience segmentation, content distribution, paid amplification, and performance optimization.
• Experience building audience personas and matching content strategies to distinct audiences, platforms, and engagement goals.
• Exceptional writing, editing, storytelling, and audience engagement skills.
• Experience with social analytics, social listening, and reporting tools used to measure and improve engagement performance.
• Strong visual and video content instincts, including experience supporting social-first video and multimedia engagement.
• Sound judgment managing public-facing communications, reputational considerations, and sensitive issues.
• Ability to work effectively within a fast-paced, matrixed, and collaborative environment.
• Experience within biomedical research, healthcare, higher education, life sciences, or mission-driven organizations preferred.

Preferred

• Experience within biomedical research, healthcare, higher education, life sciences, or mission-driven organizations preferred.