Responsibilities

• Execute a comprehensive social media strategy that aligns with the firm's overall brand and business goals.
• Conceptualize, create, and publish high-quality, on-brand content. This includes photos, videos, reels, stories, and carousels. These showcase our design projects, BTS content, brand partnerships, and industry expertise.
• Write engaging and creative copy for all social media posts and campaigns, maintaining a consistent brand voice.
• Manage the LTK and Shop My platforms. Coordinate content and create graphics for LTK and upload products to ShopMy.
• Manage Linktree links and create automated response workflows triggered by new LTK posts.
• Monitor all social channels and engage with our online community by responding to comments, messages, and mentions in a timely and professional manner.
• Engaging on Instagram before and after posting according to the Instagram algorithm needs to show activity on the platform.
• Cultivate relationships via social with relevant brands and industry professionals to expand our reach and potential collaborations.
• Track and analyze key performance indicators (KPIs) such as reach, engagement, follower growth, and website traffic.
• Provide regular reports on social media performance and offer data-driven insights to refine future strategies.

Requirements

• Experience: Proven experience (3+ years) managing and growing social media accounts for design, lifestyle, or luxury brands.
• Design and Visual Acumen: A strong eye for design and aesthetics, with a portfolio of high-performing visual content.
• Strong Photography and Videography skills REQUIRED.
• Proficiency with graphic design and video editing tools (e.g., Adobe Creative Suite, CapCut, Frame-io, and Canva.)
• Strategy and Analysis: Deep understanding of social media metrics and analytics tools (e.g., Google Analytics, Instagram Insights, Pinterest Analytics).
• Experience with social media advertising campaigns (e.g., Meta Ads Manager)
• Communication: Exceptional creative writing, editing, and verbal communication skills.
• Skills: Strong organizational and time-management skills with the ability to manage multiple projects simultaneously.
• Self-motivated, proactive, and independent, with a passion for online communication and design.
• Attention to detail in all aspects , especially visual and written details.
• Implements feedback right away.