Responsibilities

• Leads the development and execution of integrated influencer and social media strategies aligned with overarching client objectives and business goals
• Provides senior counsel to clients on influencer partnerships, creator ecosystems, content strategy, paid amplification considerations, measurement frameworks, and compliance best practices
• Oversees multiple influencer and social programs simultaneously, ensuring strategic integrity, quality deliverables, and on-time execution
• Identifies and cultivates influencer partnerships that authentically align with brand values, audience behaviors, and campaign objectives
• Ensures all influencer programming complies with FTC disclosure guidelines and platform requirements
• Collaborates across PR, paid media, creative, and analytics teams to align influencer and social strategies with fully integrated communications plans
• Leverages data and performance insights to optimize programs and recommend strategic pivots that improve results
• Identifies organic growth opportunities within existing accounts and supports expansion conversations with account leadership
• Supports new business efforts through strategic input, influencer landscape analysis, proposal development, and client presentations
• Mentors and manages junior team members, providing direction, feedback, and professional development support