Responsibilities

- Leads the development and execution of integrated influencer and social media strategies aligned with overarching client objectives and business goals - Provides senior counsel to clients on influencer partnerships, creator ecosystems, content strategy, paid amplification considerations, measurement frameworks, and compliance best practices - Oversees multiple influencer and social programs simultaneously, ensuring strategic integrity, quality deliverables, and on-time execution - Identifies and cultivates influencer partnerships that authentically align with brand values, audience behaviors, and campaign objectives - Ensures all influencer programming complies with FTC disclosure guidelines and platform requirements - Collaborates across PR, paid media, creative, and analytics teams to align influencer and social strategies with fully integrated communications plans - Leverages data and performance insights to optimize programs and recommend strategic pivots that improve results - Identifies organic growth opportunities within existing accounts and supports expansion conversations with account leadership - Supports new business efforts through strategic input, influencer landscape analysis, proposal development, and client presentations - Mentors and manages junior team members, providing direction, feedback, and professional development support

Requirements

- 12-15 years of professional experience in social media and influencer strategy, preferably within an agency or integrated marketing environment - Demonstrated ability to lead complex, multi-channel influencer and social programs with measurable business impact - Strong client presence and proven ability to provide senior-level counsel to marketing and communications leaders - Experience overseeing multiple accounts and managing competing priorities in a fast-paced environment - Track record of identifying and driving account growth opportunities - Experience managing and mentoring team members; direct supervisory experience preferred - Deep understanding of influencer identification, vetting, negotiation, contracting, and performance measurement - Working knowledge of social media platforms, influencer tools, analytics platforms, and performance reporting frameworks - Excellent presentation and communication skills, with confidence in client-facing environments and new business settings - Bachelor\'s degree in marketing, communications, public relations, or related field; advanced degree preferred - Willingness to travel up to 10% as needed