Drive multi-brand social strategy and execution for a B2B tech portfolio, from content creation to performance optimization and governance.

• Own multi-brand social ecosystems and cross-functional launches.
• Must-have: 7–10 years social media experience with measurable growth.
• Standout: Ability to build or scale a social function and governance.

Responsibilities

• Develop and execute multi-brand social media strategies aligned to growth, engagement, and brand goals.
• Lead content creation from concept through publishing, including copywriting, visuals, and video storytelling.
• Collaborate cross-functionally with marketing, product, and creative teams to amplify campaigns and new product launches.
• Own paid and organic social campaigns, optimizing for reach, engagement, and conversion.
• Establish and manage social media calendars, ensuring consistent posting cadence and brand tone.
• Monitor and analyze performance data, reporting on insights and KPIs to drive continuous improvement.
• Implement social governance across brands, setting standards for tone, community engagement, and approval processes.
• Stay current on platform trends and algorithms to keep our strategy fresh and competitive.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field required.
• 7–10 years of experience in social media marketing, content strategy, or digital marketing.
• Proven experience managing multi-brand or multi-segment social ecosystems, ideally within a B2B, technology, or industrial environment.
• Demonstrated success developing content that drives measurable growth, engagement, and brand awareness.

Preferred

• Experience building a social media function from the ground up including processes, playbooks, and tools.
• Familiarity with LinkedIn Campaign Manager, Meta Business Suite, Sprout Social, Hootsuite, or similar tools.
• Strong understanding of analytics and reporting, including UTM tracking, engagement metrics, lead generation and conversion optimization.
• Ability to create your own multimedia content or partner with internal departments.
• Working knowledge of SEO principles, content amplification, and paid social targeting best practices.
• Ability to manage multiple brands simultaneously with a keen sense of storytelling and brand differentiation.
• Passion for innovation, experimentation, and testing new ideas across platforms.