LWIGS INC

Social Media Manager (In-Person | Wig & Beauty Industry)

Los Angeles, CA (On-site)

$20/hr – $25/hrMid LevelPart time

Posted 3 months ago

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Job Summary

Drive social growth for a fast-growing LA wig brand by owning content and paid campaigns on Instagram, TikTok, and YouTube.

  • Own end-to-end social content and paid ads across TikTok, Instagram, and YouTube.
  • Must-have: Experience managing Instagram, TikTok, and YouTube accounts.
  • Standout: Knowledge of wigs or beauty industry is a strong differentiator.

Job Description

Responsibilities

  • Manage and grow our social media platforms, including Instagram, TikTok, and YouTube
  • Create engaging content (short videos, posts, reels) to drive traffic to both online shop and physical store
  • Plan and execute content strategies aligned with brand positioning
  • Run and optimize paid ads (TikTok Ads, Instagram Ads, etc.)
  • Conduct SEO optimization for social media and website visibility
  • Analyze performance metrics and improve content strategy based on data
  • Collaborate with the team for in-store content creation (client transformations, product showcases, etc.)

Requirements

  • Experience managing Instagram, TikTok, and/or YouTube accounts
  • Familiar with social media algorithms, trends, and content strategies
  • Experience with paid advertising (Meta Ads, TikTok Ads)
  • Basic understanding of SEO and digital marketing strategies
  • MUST have knowledge or experience with wigs (human hair wigs preferred)
  • Comfortable appearing on camera or directing content shoots
  • Strong creativity and execution ability

Preferred

  • Experience in beauty, hair, or wig industry
  • Hands-on experience with wig installation, styling, or usage
  • Experience working with influencers or content creators