Responsibilities

• Social & Content: Own Icarus Medical’s social strategy across Instagram, Facebook, YouTube, LinkedIn, and emerging platforms. Develop and oversee engaging, social-first content including short-form video, educational content, product demonstrations, patient stories, testimonials, and behind-the-scenes content. Develop campaigns designed to generate qualified patient leads, not just engagement. Identify trends, test new creative approaches, and scale what works. Provide creative direction to interns who support content generation. This role will not have direct reports.
• Lead Generation & Revenue: Maintain and grow our current daily social-generated patient leads. Develop strategies to significantly increase qualified leads over time. Monitor lead volume, quality, conversion, cost per lead, and downstream sales performance. Work closely with our inside sales team to understand which campaigns and leads are converting. Connect social activity to measurable business outcomes and revenue.
• Salesforce & CRM: Manage the connection between social lead capture and Salesforce. Understand how leads are captured, routed, tracked, and attributed within the CRM. Work with sales and marketing to improve attribution from social → lead → opportunity → customer.
• Influencer & Ambassador Programs: Develop and manage an influencer and ambassador strategy. Identify and build relationships with patients, athletes, clinicians, healthcare professionals, creators, and relevant communities. Build scalable ambassador and referral programs. Track performance and develop programs that generate both authentic content and qualified leads.
• Analytics & Growth: Establish and monitor key KPIs. Use data to determine what content and campaigns should be scaled, changed, or discontinued. Continually test new platforms, messaging, audiences, and acquisition strategies. Develop repeatable systems for scaling social as a major growth channel.

Requirements

• 3+ years of experience in social media, digital marketing, growth marketing or demand generation.
• Paid social experience.
• Demonstrated experience generating leads through social media.
• Strong understanding of Instagram, Facebook, YouTube, and LinkedIn.
• Experience creating or directing short-form video.
• Strong understanding of social analytics and performance metrics.
• Working knowledge of Salesforce or a comparable CRM.
• Understanding of lead capture, attribution, and conversion funnels.
• Excellent communication and storytelling skills.
• Ability to work independently and take ownership of measurable outcomes.

Preferred

• Healthcare, medical-device, orthopedic, sports medicine, physical therapy, or consumer-health experience.
• Experience building influencer or ambassador programs.
• Photography or videography skills.
• Startup or high-growth company experience.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off