Responsibilities - Strategy and Content Development: Develops social media plans, creates editorial calendars, and produces engaging content (text, images, video, podcast) to promote affordable housing initiatives. - Production: Capture high-quality images and video footage using HANO provided professional camera gear and lighting equipment. - Post-Production: Edit photos and cut engaging, platform-optimized video content (e.g., Reels, TikToks, YouTube Shorts) using industry-standard software. - Brand Consistency: Ensure all visual content strictly aligns with brand guidelines, color palettes, and tone. - Community Management: Monitors social channels, responding to resident inquiries and public comments to foster community engagement and provide timely information. - Public Information/PR Support: Distributes public information about programs, events, and agency updates in collaboration with Strategic Initiatives department. - Crisis Management: Identifies potential issues, manages social listening, and implements communication plans for crisis situations. - Analytics and Reporting: Analyzes metrics and data to track campaign effectiveness, providing recommendations to leadership for improvement and/or adjustments when necessary. - Internal Operations Content Coordination: Works with HANO departments to develop and produce video, social media content, and digital communication needs for both internal and external use. Requirements - BachelorC3A9s degree in Communications, Public Relations, Journalism, or a related field. - Three (3) to five (5) years of proven experience managing social media platforms, preferably for public sector or non-profit organizations, is required; or an equivalent combination of education and experience sufficient to successfully perform the essential duties of the job as listed.