Responsibilities

• The Social Media Manager for HANO develops and implements strategies to boost brand awareness, engagement, and public information regarding housing programs and community initiatives.
• Key responsibilities include creating content for all social media platforms, managing community engagement, and ensuring compliance with agency policies.
• Strategy and Content Development: Develops social media plans, creates editorial calendars, and produces engaging content (text, images, video, podcast) to promote affordable housing initiatives.
• Production: Capture high-quality images and video footage using HANO provided professional camera gear and lighting equipment.
• Post-Production: Edit photos and cut engaging, platform-optimized video content (e.g., Reels, TikToks, YouTube Shorts) using industry-standard software.
• Brand Consistency: Ensure all visual content strictly aligns with brand guidelines, color palettes, and tone.
• Community Management: Monitors social channels, responding to resident inquiries and public comments to foster community engagement and provide timely information.
• Public Information/PR Support: Distributes public information about programs, events, and agency updates in collaboration with Strategic Initiatives department.
• Crisis Management: Identifies potential issues, manages social listening, and implements communication plans for crisis situations.
• Analytics and Reporting: Analyses metrics and data to track campaign effectiveness, providing recommendations to leadership for improvement and/or adjustments when necessary.

Requirements

• Bachelor’s degree in Communications, Public Relations, Journalism, or a related field.
• Three (3) to five (5) years of proven experience managing social media platforms, preferably for public sector or non-profit organizations, is required; or an equivalent combination of education and experience sufficient to successfully perform the essential duties of the job as listed.