Social Media Manager

Responsibilities

• With oversight from the Director of Digital Communications, builds and manages Hartwick’s social media profiles and presence, including Facebook, Instagram, X, LinkedIn, TikTok and other social media platforms.
• Manages and creates daily content and updates content calendars for all social channels while maintaining brand consistency.
• Monitors, listens and engages in social media discussions about Hartwick, and moderates as needed.
• Connects with colleagues across campus to discover social media content and create subsequent still and moving images.
• Is available for evening and weekend work to capture campus life and beyond.
• Completes other duties, as assigned.
• With direction from the Director of Digital Communications, supports paid social and digital advertising campaigns.
• Develop Messaging and Content that: Increases engagement and builds conversations around the College and our content with multiple audiences of prospective and current students, alumni, faculty and staff, parents and families, the media, government officials and others interested parties.
• Broadens Hartwick awareness by connecting audiences to content that speaks to their needs, in channels where they are present and engaged
• Motivates prospective students by highlighting Hartwick’s vibrant campus life, and using social media to support them through the process.

Requirements

• The minimum requirement for this position is experience coordinating social media for commercial, industrial and/or higher education entities.
• A Bachelor’s degree in a related field from an accredited college or university is preferred, as is experience working in digital and social media for higher education and private industry.
• Experience working in complex organizations.
• Expert knowledge of established social media platforms (Facebook, X, YouTube, Instagram, Snapchat, LinkedIn, etc.) and emerging social media channels. An ability to engage a variety of audiences. A strong understanding of Facebook's business and ad manager platforms.
• A strong understanding of the difference between organic and paid social activity, and how to leverage them.
• Experience in capturing and making analytics actionable.
• Experience in social media paid advertising and beyond.
• Self-starter and creative, innovative thinker who can contribute out-of-the-box ideas and strategies.
• Excellent writing and editing skills with an ability to adapt voice and tone to varying audiences. Must show flexibility in writing styles, including professional voice and creative approach to social media content.
• Proven professional experience managing multiple social media sites and communities for higher education, business, political or other clients with measurable success.

Benefits

• Hartwick offers health benefits to domestic partners of employees, flexible scheduling, opportunities to engage in athletic and cultural events (concerts, exhibits, and lectures) and tuition benefits for eligible employees and their dependents.