Responsibilities

• Develop and manage Harmons' organic social media strategy across all platforms, working from the campaign calendar and direction set by the VP of marketing
• Create, schedule, and publish engaging content that showcases Harmons' personality, supports sales and marketing goals, and maintains a consistent brand voice across every platform
• Manage the social media editorial calendar; coordinate asset requests with the Creative team through the Marketing Project Manager
• Write compelling copy that reflects the Harmons voice and resonates with each platform's format and audience
• Manage the Harmons influencer program — identifying partners, coordinating content creation, and measuring results against campaign goals
• Monitor and respond to customer comments, questions, and feedback across social channels in a timely, on-brand, and helpful way
• Export and compile monthly Sprout Social performance reports, track organic social metrics, and surface content insights and recommendations on a monthly basis
• Collaborate with the sales and store teams to create content that supports store-level priorities and reflects what's actually happening in our communities
• Partner with the Ecomm team to ensure social content supports digital channel activity, including product features and seasonal promotions
• Stay current on platform algorithm changes, emerging formats, and social media trends to keep Harmons' presence fresh and effective

Requirements

• A high school diploma or GED required; 4-year degree in marketing, communication, journalism, or related field preferred; or any combination of education, experience, and training which provides the following knowledge, skills, and abilities:
• 2–3 years of social media management experience, preferably in retail, food, or consumer brands
• Deep knowledge of social media platforms (Instagram, Facebook, TikTok, Pinterest, YouTube) including their respective algorithms, content formats, and audience behaviors
• A genuine passion for food, local community, and visual storytelling
• Experience with Sprout Social or a comparable social media management and analytics tool
• Strong copywriting skills with the ability to adapt voice, tone, and format across platforms while staying unmistakably Harmons
• Experience with photo and video capture and basic editing (Adobe Lightroom, Photoshop, or equivalent)
• Experience managing an influencer program or creator partnerships
• Ability to manage a content calendar and keep multiple campaigns moving simultaneously
• Must possess integrity, a positive attitude, be mission-driven, and be self-directed with a demonstrated passion for Harmons’ mission
• Commitment to working collaboratively in a supportive team environment
• Ability to interpret policies and procedures
• Excellent organization and planning skills
• Must possess solid communication skills, including verbal and listening skills in order to effectively and efficiently communicate with diverse groups of people
• Ability to appropriately and professionally handle conflict
• Must possess the ability to accept constructive review and be accountable for one’s own success as well as the success of your team
• Required to make logical, significant decisions using general, recognized analytical skills and techniques
• Continually strives to be product minded, customer minded, personnel minded, detailed, forward focused, and consistent
• Flexibility to work evenings, weekends, and holidays as needed to support campaign and social media goals