Responsibilities

• Hairstory is seeking a Social Media Manager to own our organic social strategy, daily channel management, and community growth. You will turn our brand point of view, product education, and hairdresser expertise into content that earns attention, builds trust, and supports discovery and sales.
• This role combines strategic ownership with hands-on publishing, copywriting, community engagement, and performance analysis.
• Own social strategy and channel performance
• Develop and execute the organic social strategy for Instagram, TikTok, and Facebook, and evaluate emerging channels based on audience and business opportunity.
• Set channel goals with the VP of Integrated Marketing and own monthly and weekly calendars aligned with launches, campaigns, retail moments including Ulta, and ongoing product education.
• Define content pillars, recurring series, and channel-specific formats that make Hairstory’s voice recognizable and give audiences a reason to follow and engage.
• Lead social content planning and execution
• Ideate and create content to fulfill a large pipeline across Brand, Ulta, Creators and Hairdressers
• Generate platform-native concepts, hooks, scripts, and captions; translate trends and cultural conversations into timely ideas that fit the brand.
• Write clear creative briefs and partner with creative teams, hairdressers, creators, and external resources to deliver social assets suited to each platform.

Requirements

• You combine strong creative judgment with an analytical approach. You understand what makes people stop, watch, share, and participate, and can turn that understanding into a focused plan.
• You take ownership, prioritize effectively, and collaborate generously. You care about product education, sustainability, and serving both customers and the professional hairdresser community.
• 4–6 years of relevant social media experience, including independent ownership of brand channels, strategy, calendars, and reporting.
• A track record of growing engaged audiences and improving organic social performance, with examples that explain your role, results, and what you learned.
• Deep working knowledge of Instagram and TikTok, including platform behavior, short-form storytelling, community practices, and native analytics.
• Excellent copywriting and editing skills, with the ability to make product education clear, engaging, and consistent with a distinctive brand voice.
• Experience briefing and collaborating with creative teams and creators, and adapting content for different channels and audiences.
• Strong community judgment, customer empathy, and experience handling sensitive conversations and escalating issues appropriately.
• Comfort with social publishing and analytics tools, project management systems, and lightweight video editing tools such as CapCut or native platform editors.
• Strong organization and ability to manage competing priorities, work independently, and use data to guide decisions.

Preferred

• Beauty, haircare, or lifestyle experience is a plus, as is experience with creator content, affiliate programs, TikTok Shop, or retail marketing. Please share examples of channels you have managed, relevant content, and measurable results.

Benefits

• Unlimited time off and 16 weeks of paid parental leave.
• Health insurance beginning the month following your start date, with 100% of the base-plan premium covered; flexible spending accounts.
• A 401(k) program with a company match up to 5%; short-term and long-term disability coverage.
• A 75% employee discount, celebration of diverse holidays and events, and regular opportunities to discuss growth and performance.