Social Media Manager

USA (Remote)

$31/hr – $39/hrMid Level1+ years expHourly Pt

Posted 2 months ago

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Job Summary

Own the Grifin social content engine across TikTok and Instagram, driving engagement, reach, and app growth by creating viral content, managing brand presence, and analyzing performance to inform ongoing optimization.

  • Brand/content ownership: manage daily creation, posting, and community interaction with strategy support.
  • Content creation & growth: research, ideation, scripting, production, and posting to engage followers and expand reach.
  • Analytics & optimization: define KPIs, report weekly, and use insights to refine hooks, tone, timing, and formats.

Job Description

Responsibilities

  • Brand account management: Lead the day-to-day content creation, posting, and community engagement of Grifin’s TikTok and Instagram, with support on strategy from Marketing Team
  • Viral content creation: Spearhead content research, ideation, scripting (as needed), creation, and posting that engages with our existing 200k+ total followers and beyond
  • Growth: Show meaningful growth in your content engagement including conversion in comments sections, views, and non-follower reach
  • Goal-setting: To measure the success and impact of your work, you’ll produce organic video and static content focused on increasing non-follower reach with compelling content that drives app growth
  • Community engagement: Monitor & respond to comments and DMs to build brand trust, interest, and app conversion (downloads)
  • Analytics: Define KPIs with Marketing Team to track organic performance across all channels, own weekly socials reporting, content effectiveness, and leveraging data to inform ongoing optimization of hook, content, tone, timing, and format
  • Brainstorming: Keep a strong pulse on the internet, acting on relevant social trends, and maintaining fresh knowledge on general finance industry conversations, and algorithm or channel updates

Requirements

  • 1+ years of experience managing, growing, and creating content for app-specific brand accounts on TikTok and Instagram

Preferred

  • Bonus if you’ve managed YouTube and Facebook
  • Proven track record of crafting several pieces of viral content (1M+ views)
Grifin logo

Grifin

It's simple: Shop, pay bills, and transact at the companies & brands you use everyday, and our app will automatically purchase $1 worth of stock in those companies for you. Fun, human investing.How it works: Each time you transact at a publicly-traded company (and any of their subsidiary companies/products), Grifin automatically withdraws $1 to invest into that company's stock on your behalf. Each week, your dollars are added up and withdrawn from your bank to buy your stock. For example:• Buy coffee 3x at Starbucks this week? You invest $3 into Starbucks stock.• Pay both your Verizon and Comcast bills this week? $2 is withdrawn to buy $1 of Verizon stock and $1 of Comcast stock.• Go to Whole Foods 2x this week for groceries? You get $2 in Amazon stock, since Whole Foods is a subsidiary of Amazon.• Make a payment on your American Express credit card bill? You get $1 worth of AMEX stock for paying your bill.In this example, after just 1 week, you put $8 towards stocks and you now own stock in 5 of the companies you transact with!Personalized investing on your terms: Set a weekly investment limit, pause for a week at a time, adjust your company risk tolerance, increase beyond $1 per transaction, disable any company you transact at but don't want to invest in, and many more customization features.With Grifin, you can finally feel confident enough to start investing for the first time. Grifin makes investing fun again.Once you're all set up, there's only one thing left to do: keep living your life as usual :). As you keep shopping, Grifin will automatically invest $1 for each purchase you make.

Founded in 2016
Tampa, Florida, USA
35 employees (5 in marketing)

Traffic Signals

Monthly Visitors
39.1K
Traffic Source Mix
Search
25.9%
Direct
59%
Referral
6.7%
Social
7%
Paid
1.4%

Headcount Trend

Current headcount: ~35

Marketing Team

Marketing Team Size
2 (6% of company)

Funding

Total Funding
$11M
Last Raise
$11M
Series A, 11 months ago

Funding History

  • Jun 2025
    Series A • $11M
  • Jun 2022
    Seed
  • Dec 2019
    Pre Seed

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