Responsibilities

• Content Creation: Capture and create photo/video content for Instagram, Facebook, TikTok, YouTube, and other digital platforms across multiple locations.
• Social Media Management: Plan, schedule, publish, and monitor social media content calendars for both corporate and local channels.
• Video & Reel Production: Film and edit short-form video content including walkthroughs, event coverage, educational content, trends, and lifestyle storytelling.
• Community Engagement: Monitor comments, messages, reviews, and social engagement to help build strong relationships with customers and followers.
• Brand Storytelling: Help showcase the boating lifestyle while maintaining Goodhue’s premium, approachable, and family-oriented brand voice.
• Trend & Platform Awareness: Stay current on social media trends, platform updates, and emerging content opportunities to keep channels fresh and engaging.
• Campaign Support: Collaborate with the marketing team on promotions, campaigns, launches, events, and seasonal initiatives.
• On-Site Coverage: Attend boat shows, events, customer experiences, and dealership activities to capture real-time content.
• Performance Tracking: Monitor content performance and provide insights/recommendations to improve reach, engagement, and conversions.
• Cross-Team Collaboration: Work closely with sales, service, and operations teams to identify content opportunities and highlight customer experiences.

Requirements

• 2–4 years of experience in social media management, content creation, or digital marketing.
• Strong understanding of Instagram, Facebook, TikTok, YouTube, and social media best practices.
• Experience shooting and editing content for Reels, TikTok, and short-form video platforms.
• Proficiency in Canva, Adobe Creative Suite, CapCut, or similar editing/design tools.
• Strong communication and storytelling skills.
• Highly organized with the ability to manage multiple locations, priorities, and deadlines.
• Comfortable working both independently and collaboratively in a fast-paced environment.
• Willingness to travel between locations and attend occasional weekend events/boat shows.

Preferred

• Passion for boating, lifestyle brands, or outdoor recreation is a plus
• Experience managing or coordinating social media across multiple locations or brands preferred
• Ability to guide and collaborate with remote teams while maintaining brand consistency across markets

Benefits

• Health, Dental and Vision Insurance
• Paid Time Off
• Employee Discounts
• Growth Opportunities
• Industry & Event Experience
• Team & Family-Oriented Culture