Responsibilities

• Develop and execute comprehensive social media strategies aligned with business objectives and brand goals.
• Manage and grow the company’s presence across platforms including Facebook, Instagram, LinkedIn, TikTok, X (Twitter), YouTube, and emerging channels.
• Plan, create, schedule, and publish engaging content such as posts, videos, reels, stories, graphics, and campaigns.
• Monitor social media trends, platform updates, and audience behavior to identify growth opportunities.
• Manage online communities by responding to comments, messages, and customer inquiries in a timely and professional manner.
• Collaborate with marketing, design, content, and business teams to develop integrated campaigns and promotional activities.
• Analyze social media performance using analytics tools and provide actionable insights through regular reporting.
• Manage paid social advertising campaigns, audience targeting, budget allocation, and campaign optimization.
• Coordinate partnerships with influencers, creators, brand ambassadors, and external agencies where applicable.
• Ensure consistent brand messaging, tone of voice, and visual identity across all social media channels.