Social Media Manager at Goldfish Swim School | Troy, MI

Social Media Manager

Troy, MI (Hybrid)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own development and execution of brand social media across channels, balancing content planning, community care, and campaign support while coordinating with creators, influencers, and franchise-focused playbooks.

Lead content planning and publishing to boost engagement and community growth.
Coordinate with Creative, agency partners, and PR to power influencer campaigns and advocacy programs.

Job Description

Responsibilities

Create monthly content calendars for the brand’s social media channels (Facebook, Instagram, LinkedIn, TikTok, Pinterest, and Reddit) by developing and curating engaging content.
Create, schedule, and publish engaging content across all the brand-owned channels.
Work closely with our Creative Team to develop and assign social media assets.
Oversee daily community management for all of the brand’s social media channels to help foster positive relationships and continue building our Goldfish Swim School online community.
Monitor all user-generated content in line with brand guidelines and standards.
Provide support for large campaign initiatives as needed.
Provide trend monitoring to stay up to date on key social media trends that are applicable to the brand to enhance our content calendars and overall strategy.
Work closely with the Director of Social Media & Partnerships and our agency partner to execute on our brand influencer campaigns and initiatives.
Work closely with the Director of Social Media & Partnerships and our agency partner to execute and monitor our social advocacy program.
Provide support for brand partnerships alongside the Director of Social Media & Partnerships and our PR team.

Requirements

BA in Marketing, Public Relations, Communications, or related field
Minimum 4+ years of social media marketing experience
Embrace and be guided by the Core Values of the company

Preferred

Proven experience working with social media insights and data
Ability to understand performance metrics and reporting
Proven experience in supporting and/or managing brands’ social media presence (content and community management)
Proven experience using Meta Business Suite
Proven experience in capturing and creating short-form video content
Experience with social media scheduling tools like Sprinklr, Sprout, Hootsuite,
Passion for social media marketing and willingness to always continue evolving alongside the ever-changing space
Positive attitude, detail, and customer-oriented attitude
Flexible work from home options available.