Social Media Manager, Global Brand Communications - HOKA at Deckers Brands | Goleta, CA | $110K/yr – $120K/yr

Deckers Brands

Social Media Manager, Global Brand Communications - HOKA

Goleta, CA (Remote)

$110K/yr – $120K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive social strategy and team leadership for a consumer lifestyle brand, with heavy emphasis on data-driven content, agency governance, and cross-functional collaboration.

Must-have: 7+ years in social media, content strategy, or digital marketing and proven large-community growth.
Standout: Cross-functional, data-driven content leadership with agency management.

Job Description

Responsibilities

Develop, implement, and lead comprehensive social media strategies to drive brand engagement and achieve business objectives
Directly manage agency and vendor relationships, setting objectives and managing performance in line with brand goals
Lead development of insight-driven content briefs to guide internal teams and agency partners
Oversee social copy development for consistency in brand voice, tone, and messaging across platforms
Collaborate with cross-functional stakeholders to inform content strategies based on data insights
Manage creative asset development process from concept to completion with social agencies
Measure and optimize social media campaigns, conducting regular performance reviews with agencies
Translate data into actionable insights to refine content strategy and maximize brand impact
Provide thought leadership on cultural trends and audience engagement
Lead a team of social marketers, ensuring timeliness and accuracy of projects

Requirements

7+ years of experience in social media, content strategy, or digital marketing, ideally at a consumer and/or lifestyle brand
Proven track record of growing large-scale social communities and leading culturally resonant brand storytelling
Thrive in a fast-paced environment, responding quickly and proactively
Passionate about the future of social media, cultural trends, and shifting audience behaviors
Not just following trends - you want to create them
Deep understanding of social-first trends and platform nuances
Highly motivated, collaborative, and a driven self-starter
Excellent communication, interpersonal, project management, and organizational skills
Proven success in process, project, budget, and team management
Experience working effectively in complex global organizations with diverse constituents and competing priorities

Preferred

Experience using Dash Social or other social media management platforms and tools

Benefits

Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

Deckers Brands

4.0 Glassdoor

Deckers Brands is a global organization that has been developing and nurturing brands into global icons since 1973. We design, market, and distribute footwear, apparel, and accessories developed for both everyday casual lifestyle uses and high-performance activities. Our portfolio of brands includes UGG®, HOKA®, and Teva®. We believe that when we come together, we have the powerful opportunity to shape our culture and daily experiences, prioritize holistic wellbeing, and drive continued business success. Together, Every Step is a promise kept at Deckers that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. It is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Founded in 1973

Goleta, California, USA

6.2K employees (336 in marketing)

www.deckers.com

72% recommend to a friend

89% CEO approval