Responsibilities

• plan, create, and publish content across platforms such as Instagram, Facebook, TikTok, and others to showcase vehicle wraps, PPF projects, and shop culture
• capture and editing photos and short videos in the shop
• writing engaging captions
• scheduling posts
• monitoring comments, messages, and reviews
• developing content calendars
• aligning posts with promotions and seasonal offers
• optimizing performance through insights and analytics
• collaborating with the shop team to highlight before-and-after transformations, customer stories, and behind-the-scenes processes
• ensuring consistent brand voice and timely responses to the online community

Requirements

• High school diploma or equivalent required
• strong Social Media Marketing and SMO skills, including platform management, audience engagement, and basic analytics
• effective Communication and Writing skills to create clear, compelling captions, respond to inquiries, and represent the brand professionally
• Content Strategy abilities, including planning content calendars, aligning posts with business goals, and adapting content to different platforms

Preferred

• relevant experience in visual content creation (basic photo/video capture and editing) and familiarity with tools such as Canva, CapCut, or similar platforms
• automotive, aftermarket, or lifestyle brands experience and genuine interest in car customization
• strong organizational skills, ability to manage multiple posts and campaigns in a fast-paced, on-site environment
• additional education or certifications in marketing, communications, or digital media are a plus