Social Media Manager at Finchey Corp dba Pacific BMW | Glendale, CA | $29/hr – $32/hr

Social Media Manager

Glendale, CA (On-site)

$29/hr – $32/hrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the dealership’s social presence by crafting a warm, credible voice, building community, and turning daily content and local engagement into brand affinity and measurable follower growth.

Strategy & Audience Growth: Develop and own a social strategy that expands the brand’s organic reach, engages the Glendale/BMW community, and informs content opportunities.
Content Creation & Production: Lead short-form video creation across platforms, maintain a publishing calendar, and craft hooks that align with brand guidelines.
Community & Engagement: Monitor comments and DMs, respond to the audience, and actively participate in local and car-enthusiast conversations to reinforce positive sentiment.

Job Description

Responsibilities

Strategy & Audience Growth
Develop and own a social media strategy focused on organic growth, community building, engagement, and audience expansion
Identify content opportunities, cultural moments, and platform trends that are relevant to our brand and audience
Define and maintain a consistent brand voice that is warm, credible, and distinct
Track social media metrics, make data-informed decisions, and provide reporting to stakeholders
Collaborate with customer facing employees to build to their social media profiles in ways that also builds the Pacific BMW brand
Provide competitive analysis as needed

Requirements

3-5 years of hands-on social media experience managing and growing brand or business accounts
Proven ability to shoot and edit short-form video independently
Photo editing and basic graphic design skills (Canva, Adobe Suite, or similar)
Strong writing capabilities including copy for captions, scripts, and community responses
Strong knowledge of social platforms including algorithmic and platform shifts, culture and trend cycles, and the creator landscape
Experience using analytics tools (Meta Business Suite, TikTok Analytics, YouTube Studio, or similar)

Preferred

Experience growing accounts that were starting from a small or underdeveloped baseline
Familiarity with or genuine interest in cars, automotive culture, or the BMW brand