Responsibilities

• Create native, platform-first content (video, photo, copy) that taps into real-time trends and culture
• Shoot and edit video yourself, from concept to final cut, for fast-turnaround, native-feeling posts
• Build branded content series alongside our Brand Creative team that drive engagement, build brand recognition and distinguish Fi's voice
• Plan and execute seasonal programming, launch campaigns, and recurring brand franchises
• Own the publishing calendar and content pipeline across all social channels
• Partner cross-functionally with Community, Paid Media, PR, and Creative to align messaging and repurpose assets
• Surface and amplify UGC, partnerships, fan moments, and creator opportunities, and help activate our Ambassador Program
• Track platform trends, algorithm shifts, sounds, and cultural moments, and move fast to capitalize
• Report on engagement, growth, and reach, and turn data into real recommendations
• Manage freelancers and vendors supporting content production

Requirements

• 5+ years of social media experience, ideally in-house at a consumer/DTC brand or agency supporting one
• Strong hands-on content creation skills, including shooting and editing video yourself
• Deep, current expertise across Instagram, TikTok, X, Reddit, and YouTube, including platform-specific formats and audience behavior
• Sharp copywriting and storytelling instincts, with the range to flex tone across platforms while keeping one consistent brand voice
• Comfort pulling and interpreting analytics to inform content decisions
• A track record collaborating closely with Community, PR, Paid Media, or Creative teams
• Elite organization skills and the ability to juggle multiple content streams and deadlines at once
• A genuine finger on the pulse of internet culture and pet content trends
• Hands-on fluency with tools like Adobe Creative Suite, CapCut, Sprout Social, or Meta Business Suite

Benefits

• Time to Recharge: Enjoy flexible PTO to take the breaks you need.
• Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.
• Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
• Dog-Friendly Office: Bring your pup to work — they’re part of the team, too.
• Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
• Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
• Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.