Responsibilities

• Execute the brand’s social media strategy across Instagram, TikTok, YouTube, Threads, Pinterest, and emerging platforms.
• Concept, produce, and edit engaging social-first content that reflects the brand voice and resonates with our audience.
• Maintain and manage the social content calendar, ensuring consistent posting aligned with marketing campaigns, launches, and cultural moments.
• Monitor social trends, platform updates, and cultural conversations to identify real-time content opportunities.
• Analyze social performance metrics and provide insights to optimize content, engagement, and audience growth.
• Assist with content ideation for video shoots dedicated to owned social channels. Will also be responsible for capturing content on shoots (in-house and on location) on a monthly basis.
• Collaborate cross-functionally with marketing, creative, PR, influencer, and eCommerce teams to execute integrated campaigns.
• Manage community engagement by responding to comments, interacting with tagged content, and participating in relevant conversations.
• Execute creator collaborations for content created for owned social channels, including outreach, contract negotiations, invoices, product shipping, creative briefing, content approvals.
• Contribute to weekly, monthly, and quarterly reporting on social performance and growth.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 3+ years of experience managing social media platforms for a brand with a combined audience of 2M+ followers.
• A digital native who lives and breathes fashion culture.
• Deep understanding of social platforms including Instagram, TikTok, YouTube, Pinterest, Substack.
• Experience creating high-quality photo and video content for social media.
• Strong copywriting skills with the ability to craft engaging captions.
• Analytical mindset with experience tracking performance metrics and using Excel or analytics tools.
• Experience collaborating with influencers and brand partners on social campaigns.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Passion for fashion, social media culture, and digital storytelling.
• Familiarity with paid social campaigns and influencer marketing programs.