Responsibilities

• Design and implement a comprehensive social media strategy aligned with overall business and marketing objectives.
• Develop and manage detailed content calendars to ensure consistent, timely, and strategic messaging.
• Align social campaigns with product launches, promotions, and company initiatives.
• Create, edit, and publish daily high-quality content (text, images, short-form and long-form video) tailored to platforms including Instagram, TikTok, Facebook, LinkedIn, and YouTube.
• Maintain brand voice, tone, and visual consistency across all channels.
• Collaborate with internal and external creative resources to produce compelling multimedia content.
• Monitor, respond to, and engage with followers, comments, and direct messages in a timely and professional manner.
• Foster community growth and brand loyalty through proactive engagement strategies.
• Manage brand reputation and escalate customer concerns when appropriate.
• Track, analyze, and report on key performance indicators including engagement rates, audience growth, conversions, and ROI.

Requirements

• Exceptional written and verbal communication skills with strong storytelling and editing capabilities.
• Extensive knowledge of major social media platforms, best practices, and algorithm behavior.
• Proficiency with social media management tools such as Hootsuite, Sprout Social, or Buffer.
• Working knowledge of design and content creation tools including Canva and Adobe Creative Cloud.
• Strong analytical skills with the ability to interpret data and convert insights into strategic action.
• High level of creativity with a strong visual eye and attention to detail.
• Bachelor’s degree in marketing, Communications, or a related field.
• 3+ years of experience in social media marketing, digital marketing, or content management.
• Demonstrated experience managing both organic and paid social campaigns with measurable results.
• Light Physical Activity – Frequent standing or walking; occasional lifting up to 10 lbs.