Responsibilities

• Define and execute the global social-media strategy across priority organic and paid channels.
• Build the company’s social presence as a trusted industry authority, creating engaging, audience-first content around market trends, technical expertise, customer stories, and thought leadership.
• Lead the development, creation, and distribution of platform-native social content, including executive thought leadership, video, visual assets, employee stories, event content, and customer advocacy.
• Own paid-social strategy and performance, including account targeting, audience development, campaign execution, optimization, budget management, and reporting.
• Partner with leaders and subject-matter experts to strengthen executive visibility and amplify technical expertise through social channels.
• Build and scale an employee-advocacy programme, providing clear content, guidance, and enablement for employees to engage authentically online.
• Manage social listening and community engagement, identifying relevant conversations, emerging trends, reputation risks, and opportunities to participate.
• Use AI-enabled tools and emerging technology to improve content speed, quality, personalization, social intelligence, and real-time engagement.
• Measure and optimize performance across reach, engagement, share of voice, audience growth, influence, account engagement, demand contribution, and brand impact.
• Work closely with Creative & Brand Marketing, Revenue Marketing, Product Marketing, and Communications to ensure social activity supports major campaigns, events, and commercial priorities.

Requirements

• 6+ years of experience in social media, digital strategy, brand, content, communications, or integrated marketing leadership.
• Experience building and scaling enterprise-level social-media programmes, ideally in B2B SaaS, technology, energy, or another complex and highly technical environment.
• Strong understanding of audience development, influence-building, community engagement, and content distribution across organic and paid social channels.
• Demonstrated experience developing executive communications and thought-leadership strategies for senior leaders and subject-matter experts.
• Proven ability to create distinctive, audience-first content and campaigns that simplify complex ideas and build trust with sophisticated audiences.
• Experience leading cross-functional transformation initiatives, creating new operating models, and embedding capabilities across a global organization.
• Strong experience managing agencies, technology platforms, paid-media programmes, and analytics or social-listening tools.
• Demonstrated success using AI-enabled tools and emerging technology to innovate marketing workflows, content formats, personalization, or performance.
• Strong commercial and analytical judgment, with the ability to connect social activity to reputation, account engagement, demand creation, and business outcomes.
• Exceptional storytelling, communication, creative judgment, stakeholder-management, and leadership skills.