Responsibilities

• Own and evolve our organic social media presence across Facebook, Instagram and emerging platforms
• Stay ahead of platform developments and proactively test new formats and features
• Plan and run structured experiments designed to improve engagement, traffic and lead generation
• Create content with clear objectives whether that’s awareness, education, traffic or enquiry generation
• Film, edit and produce short-form video and other social-first content
• Capture authentic brand moments, testimonials and educational content
• Identify thoughtful, appropriate ways to move audiences from social media to learning more about Elder
• Track performance metrics including reach, engagement, traffic and conversions
• Work closely with the marketing team to align social with campaigns, landing pages and conversion goals
• Regularly report on what’s driving meaningful results — and refine accordingly

Requirements

• At least 2 years’ experience managing social media
• Proven experience creating engaging content, including filming and editing video
• Analytical in your approach to inform content decisions
• Clear understanding of how social media can drive traffic and leads
• Strong copywriting skills, including empathetic writing for sensitive topics
• Strong awareness of platform trends and developments

Preferred

• Demonstrated history of using social media to drive website traffic, enquiries or sales
• Experience aligning social activity with conversion journeys or marketing funnels
• Experience in healthcare, care or other trust-based sectors

Benefits

• Be part of a mission-driven company making real impact
• Own significant projects from day one and have real business impact
• Work with a supportive, ambitious team that can help you learn a ton
• Career growth opportunities as we expand