El Chilar HF, LLC logo
El Chilar HF, LLC

Social Media Manager

Apopka, FL (On-site)

$45K/yr – $50K/yrMid Level3+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive social media across multiple brands, turning products into sellable stories while optimizing performance in a bilingual, fast-paced environment.

  • Must-have: 3+ years of multi-brand social media experience (CPG/retail) with content creation and AI tools.
  • Standout: Ability to independently concept, shoot, edit, and post content in English and Spanish.
  • Standout: Experience with retail-driven campaigns or Hispanic/Latino audiences adds edge.

Job Description

Responsibilities

  • Manage and execute social media across multiple brands
  • Create high-converting content (Reels, TikTok, short-form video)
  • Build content calendars tied to: Retail promotions; Seasonal campaigns; Product launches
  • Turn products into simple, sellable stories (recipes, family use, everyday moments)
  • Collaborate with marketing to support retail growth
  • Analyze performance (engagement, reach, conversions) and improve results
  • Move fast, test often, and optimize

Requirements

  • 3+ years of social media experience (CPG, food, or retail preferred)
  • Bilingual: English & Spanish (required)
  • Proven ability to create content that drives clicks, saves, and purchases
  • Experience managing multiple brands or high content volume
  • Strong understanding of what sells vs. what just looks good
  • Ability to connect with everyday consumers (families, Hispanic market, retail shoppers)
  • Skills & Tools: Experience with AI tools for content creation
  • Strong photo/video editing skills (CapCut, Canva, Adobe, etc.)
  • Ability to shoot content quickly (iPhone or in-house setup)
  • Knowledge of short-form video trends and algorithms

Preferred

  • Have worked with retail-driven brands (especially Walmart)
  • Understand how social media drives in-store sales
  • Have experience with Hispanic/Latino audiences
  • Can independently concept, shoot, edit, and post content

Benefits

  • Dental insurance
  • Health insurance
  • Vision insurance
  • Growth opportunities across multiple brands
  • High visibility with leadership
El Chilar HF, LLC logo

El Chilar HF, LLC

El Chilar Spices, more than just a company that manufactures and markets; we are a family of over 200 passionate individuals who share the same vision: to bring Mexico's culinary excellence to your table.We have overcome challenges, conquered new markets, and continuously raised our quality standards. These achievements are not only the result of exceptional products but also the collective effort of a passionate team.

Founded in 2000
Apopka, Florida, USA
31 employees (2 in marketing)
www.elchilarspices.com

Headcount Trend

Current headcount: ~31

Marketing Team

Marketing Team Size
1 (3% of company)
Marketing Roles Posted (Last 30 Days)
1