Social Media Manager & E-Commerce Marketing Specialist

USA (Remote)

Salary Not AvailableMid LevelPart time

Posted 6 months ago

Job Summary

Drive social content and paid campaigns for a fast-growing Texas-based tallow brand, with a focus on engaging audiences and measurable ad results.

  • Own Instagram, TikTok, Facebook, and YouTube content and calendar around launches.
  • Must-have: warm, human copy and data-driven testing mindset.
  • Standout: hands-on ad management across Meta, Google, and TikTok with clear ROAS impact.

Job Description

Responsibilities

  • Grow and manage our Instagram, TikTok, Facebook, and YouTube accounts
  • Create content for both sides of our brand including tallow skincare and cooking tallow
  • Post Reels, TikToks, recipe videos, tutorials, skin care demos, and lifestyle content
  • Build and manage a content calendar around product launches and seasonal campaigns
  • Respond to comments and DMs and keep our community engaged
  • Run paid ad campaigns on Meta (Facebook and Instagram), Google, and TikTok
  • Build audiences, retargeting segments, and lookalike audiences
  • Write and test ad copy and creatives to improve clicks and conversions
  • Manage ad budgets and report on ROAS, CPA, and revenue results
  • Work with influencers and creators in the clean living and natural health space

Requirements

  • Fluent in Instagram and TikTok and understands what makes content perform
  • Can write warm, real copy that does not sound like an ad
  • Comfortable with data and willing to test and learn
  • Organized and able to manage multiple projects at once
  • Some experience managing social accounts or running digital ads is a plus but not required

Preferred

  • Knowledge of the tallow, carnivore, keto, or clean beauty communities online
  • Experience with Meta Ads Manager or Google Ads
  • Familiarity with WooCommerce
  • Video editing skills (CapCut, Adobe Premiere, or similar)
  • Experience working with influencers or managing affiliate programs
  • Experience with Klaviyo or other email and SMS platforms

Benefits

  • Performance based pay with real upside and no ceiling
  • Fully remote and flexible schedule
  • Free Texas Gold Tallow products for your skin and your kitchen
  • An advertising budget to test and grow your ideas
  • A small, mission driven team that actually cares
  • Room to grow as the brand grows
  • Employee discount