Social Media & Digital Content Manager
Boys & Girls Clubs of Dane County
Fitchburg, WI (Hybrid)
$46K/yr - $49K/yrIn-houseFull-timeMid level3+ years exp.
21 mins ago
Social Media Manager — Duke's Mayo
Richmond, VA (Hybrid)
$87K/yr – $130K/yrMid Level5+ years expFull time
Posted 5 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own Duke's social narrative and community by turning culture and fan love into native, timely content across platforms, with a focus on moments, creators, and real-time engagement.
- Platform storytelling and community engagement to drive brand love and engagement.
- Activate creators, UGC, and partnerships to turn followers into advocates.
- Surface trends and moments to keep Duke's relevant and distinctive.
Job Description
Responsibilities
- Build and execute monthly content calendars that ladder up to Duke's brand strategy, campaign priorities, and key business moments.
- Translate Duke's positioning, voice, and marketing priorities into platform-specific ideas that feel native, timely, and worth sharing.
- Develop content that fuels brand love, drives engagement, and reinforces what makes Duke's distinct: bold flavor, Southern roots, chef credibility, and a fiercely loyal fanbase.
- Identify cultural moments, food trends, fan behaviors, memes, and conversations where Duke's can show up with relevance and personality.
- Help define the role of each platform - including Meta, TikTok, Pinterest, Reddit, YouTube Shorts, X, and emerging channels - within the broader Duke's social ecosystem.
- Actively manage and engage with the Duke's community across social platforms.
- Build real relationships with fans, creators, chefs, food lovers, sports fans, and brand loyalists.
- Surface and amplify UGC, fan stories, social mentions, and unexpected moments of Duke's love.
- Help turn casual followers into advocates - the kind of fans who comment, share, defend, recommend, and proudly bring Duke's into their own lives.
- Monitor conversations around Duke's, mayo, food culture, sports partnerships, competitors, and relevant cultural moments.
Requirements
- 5–7 years managing social media for consumer brands.
- Experience leading social strategy, content development, community management, and platform-specific execution.
- 3+ years working directly with influencers or creators, including outreach, briefing, contracting, content management, and performance reporting.
- Experience supporting live events, brand activations, sponsorships, or cultural tentpoles.
- Bonus: food, CPG, sports, entertainment, lifestyle, or fan-driven brand experience.
- Strong instincts for brand voice, tone, visual identity, and cultural relevance.
- Deep understanding of Meta, TikTok, Pinterest, Reddit, YouTube, X, and emerging social platforms.
- Ability to create, edit, and publish content with confidence.
- Strong copywriting skills - especially captions, comments, scripts, hooks, and social-first storytelling.
- Experience with tools like Sprout Social, Later, Canva, CapCut, Adobe Suite, YouTube Studio, Meta Business Suite, and social listening/reporting platforms.
Preferred
- Bonus: food, CPG, sports, entertainment, lifestyle, or fan-driven brand experience.
Benefits
- 401K
- Medical/Dental/Vision Coverage
- Vacation, Sick Days and Holidays
- Flexible Spending Accounts
- Tuition Reimbursement
- Employee and Dependent Life Insurance
- Voluntary Disability Insurance
- Other Voluntary Insurance Options
Sauer Brands, Inc.
For over a century, Sauer Brands has been America’s trusted flavor partner—the passionate people behind Duke’s Mayo, Mateo’s Salsa, Kernel Season’s, and a portfolio of spices and condiments that turn everyday meals into memorable moments.What began as a small tradition in 1887 has grown into one of America’s fastest-growing flavor platforms. But one thing has never changed: if it doesn’t taste amazing, it doesn’t make it out the door. We craft authentic, crave-worthy flavors that families reach for again and again. Our team of flavor enthusiasts and brand builders work shoulder-to-shoulder to turn bold ideas into lasting growth—always driven by real ingredients, real care, and real results.Whether you're a retail partner, supplier, or future team member, there's a seat at our table for those who share our appetite for excellence and our drive to deliver.Because at Sauer Brands, we don’t just make products—we make the flavors that bring people together.
