Social Media Manager — Duke's Mayo at Sauer Brands, Inc. | Richmond, VA | $87K/yr – $130K/yr

Sauer Brands, Inc.

Social Media Manager — Duke's Mayo

Richmond, VA (Hybrid)

$87K/yr – $130K/yrMid LevelFull time

Posted 5 weeks ago

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Job Summary

Platform-native social storytelling owner for Duke Mayo who builds monthly calendars and live content across Meta, TikTok, Reddit, YouTube Shorts, X and emerging channels to turn culture into shareable moments.

Own platform-by-platform content planning tied to brand moments and fan behavior.
Build real relationships with fans, creators, chefs, and partners to fuel authentic, shareable content and real-time coverage.
Turn performance data into sharper creative and distribution plans, shaping voice and formats across channels.

Job Description

Responsibilities

Build and execute monthly content calendars that ladder up to Duke's brand strategy, campaign priorities, and key business moments.
Translate Duke's positioning, voice, and marketing priorities into platform-specific ideas that feel native, timely, and worth sharing.
Develop content that fuels brand love, drives engagement, and reinforces what makes Duke's distinct: bold flavor, Southern roots, chef credibility, and a fiercely loyal fanbase.
Identify cultural moments, food trends, fan behaviors, memes, and conversations where Duke's can show up with relevance and personality.
Help define the role of each platform - including Meta, TikTok, Pinterest, Reddit, YouTube Shorts, X, and emerging channels - within the broader Duke's social ecosystem.
Actively manage and engage with the Duke's community across social platforms.
Build real relationships with fans, creators, chefs, food lovers, sports fans, and brand loyalists.
Surface and amplify UGC, fan stories, social mentions, and unexpected moments of Duke's love.
Help turn casual followers into advocates - the kind of fans who comment, share, defend, recommend, and proudly bring Duke's into their own lives.
Monitor conversations around Duke's, mayo, food culture, sports partnerships, competitors, and relevant cultural moments.

Requirements

5–7 years managing social media for consumer brands.
Experience leading social strategy, content development, community management, and platform-specific execution.
3+ years working directly with influencers or creators, including outreach, briefing, contracting, content management, and performance reporting.
Experience supporting live events, brand activations, sponsorships, or cultural tentpoles.
Strong instincts for brand voice, tone, visual identity, and cultural relevance.
Deep understanding of Meta, TikTok, Pinterest, Reddit, YouTube, X, and emerging social platforms.
Ability to create, edit, and publish content with confidence.
Strong copywriting skills - especially captions, comments, scripts, hooks, and social-first storytelling.
Experience with tools like Sprout Social, Later, Canva, CapCut, Adobe Suite, YouTube Studio, Meta Business Suite, and social listening/reporting platforms.
Ability to manage social budgets and collaborate closely with media partners on social (paid/boosted) amplification.
Strong understanding of creator content, UGC, influencer partnerships, platform trends, and online communities.
Comfortable reading performance data and turning it into sharper creative and strategic recommendations.
Willingness to occasionally work evenings and weekends for live events, cultural moments, and timely content.
Ability to travel 20–25% of the time.
Hybrid role, with preference for candidates based in Richmond, VA.

Preferred

Bonus: food, CPG, sports, entertainment, lifestyle, or fan-driven brand experience.

Benefits

401K
Medical/Dental/Vision Coverage
Vacation, Sick Days and Holidays
Flexible Spending Accounts
Tuition Reimbursement
Employee and Dependent Life Insurance
Voluntary Disability Insurance
Other Voluntary Insurance Options

Sauer Brands, Inc.

For over a century, Sauer Brands has been America’s trusted flavor partner—the passionate people behind Duke’s Mayo, Mateo’s Salsa, Kernel Season’s, and a portfolio of spices and condiments that turn everyday meals into memorable moments.What began as a small tradition in 1887 has grown into one of America’s fastest-growing flavor platforms. But one thing has never changed: if it doesn’t taste amazing, it doesn’t make it out the door. We craft authentic, crave-worthy flavors that families reach for again and again. Our team of flavor enthusiasts and brand builders work shoulder-to-shoulder to turn bold ideas into lasting growth—always driven by real ingredients, real care, and real results.Whether you're a retail partner, supplier, or future team member, there's a seat at our table for those who share our appetite for excellence and our drive to deliver.Because at Sauer Brands, we don’t just make products—we make the flavors that bring people together.

Richmond, Virginia, USA

322 employees (27 in marketing)

sauerbrandsinc.com/pages/join-our-team