Responsibilities

• Own Dig Inn's social media strategy across all platforms, ensuring every channel reflects our brand and business objectives.
• Develop and execute seasonal campaigns, always-on content and real-time storytelling that grow our audience and deepen customer engagement.
• Capture, create and publish social-first content—including short-form video, photography and trend-driven content
• Manage day-to-day posting, scheduling and community engagement across all active social channels
• Regularly spend time in our restaurants uncovering authentic stories, celebrating our people and bringing the Dig Inn experience to life.
• Build relationships with creators, influencers, local communities and like-minded brands to expand our reach and relevance.
• Identify emerging trends, platforms and cultural moments, testing new ideas that keep Dig Inn fresh and differentiated.
• Manage agency and creator partners where appropriate.
• Analyze performance, uncover insights and continuously optimize content based on audience behavior and business results.
• Partner across Marketing, Culinary, Operations and Leadership to tell one cohesive Dig Inn story.

Requirements

• Proven experience developing social strategies that translate into measurable business and brand results.
• Strong content creation skills, including experience producing or directing short-form video for platforms like Instagram/Facebook, LinkedIn, Twitter and the possibility of Substack, Reddit and any emerging platforms
• Knowledge of current macro and micro trends, platform updates, and cultural conversations.
• Experience managing content calendars. Strong project management skills and the ability to handle multiple priorities or campaigns at once
• Exceptional creative instincts and a strong understanding of what makes content engaging, shareable and culturally relevant.
• Experience working with creators, influencers and strategic brand partnerships.
• Strong copywriting, communication and storytelling skills.
• Analytical mindset with the ability to translate data into actionable insights.
• Comfortable working both strategically and hands-on in a fast-moving environment.
• Curiosity about food, culture, hospitality and the evolving social media landscape.

Preferred

• You notice trends before everyone else.
• You stop to capture something because you know it'll make a great Reel.
• You believe the best brands feel human—not corporate.
• You enjoy spending time in restaurants talking with cooks, operators and guests.
• You're endlessly curious about food, culture and the internet.

Benefits

• 16 weeks of Fully Paid Parental Leave (for primary and secondary caregivers)
• Short-Term Disability
• Bonus Potential
• Phone reimbursement
• Commuter benefits
• Company laptop
• Flexible vacation time (up to 20 days a year)
• Hybrid work environment
• Complimentary Dig Inn lunch every day