Own social media for a large indoor park, turning multi-channel content into ticket sales and guest engagement through a consistent voice, trend-driven content, and influencer partnerships.

• Brand & channel ownership: build and maintain the park voice across Instagram, TikTok, Facebook, LinkedIn, and emerging platforms.
• Content & campaigns: develop monthly calendars and campaigns that align with promotions, events, and seasonal activations to drive attendance and bookings.
• Performance & optimization: monitor trends, platform algorithms, and analytics to grow followers, reach, engagement, and conversion.
• Campaign impact: design and execute initiatives to boost ticket sales, attractions awareness, corporate events, birthday bookings, and tourism visibility.
• Cross-functional collaboration: coordinate with internal departments to promote attractions, F&B, events, car museum features, arcade experiences, and activations.
• Content production: capture high-quality photo and video content throughout the park and edit dynamic social-first content optimized for each platform.
• Creative output: produce engaging short-form video for TikTok, Facebook & Instagram Reels, and YouTube Shorts and create graphics, motion graphics, stories, and promotional assets.
• Community engagement: respond to followers, manage comments, DMs, and reposts while nurturing relationships with influencers, media, local businesses, and partners.
• Reputation & listening: monitor reviews, mentions, hashtags, and conversations and address guest feedback professionally.
• Analytics & optimization: analyze performance metrics and campaign effectiveness using platform analytics and third‑party tools.