Social Media Manager at DESIGNLIBRO INC | San Jose, CA | $115K/yr – $150K/yr

Social Media Manager

San Jose, CA (Remote)

$115K/yr – $150K/yrMid Level6+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive Petlibro’s social strategy and content across platforms, lead a social team, and translate brand goals into engaging executions.

Must-have: 6+ years in social media management with consumer brands
Standout: Experience leading or mentoring a team and collaborating cross-functionally
Proven ability to grow channels and produce hands-on content to boost engagement

Job Description

Responsibilities

Own and manage the social content for Petlibro, ensuring alignment with product launches, brand campaigns, and key cultural moments
Develop platform-native content strategies for Instagram, TikTok, YouTube/Shorts, Pinterest, Facebook, and emerging channels
Partner with the Brand Director to translate brand and campaign objectives into compelling social executions
Identify real-time opportunities to insert Petlibro into trending conversations in authentic and on-brand ways
Oversee the creation and publishing of high-quality, engaging content — from campaign assets to always-on and lo-fi organic content
Create and capture original social content (iPhone video, UGC curation, Reels, TikToks) independently and in collaboration with the creative team
Maintain a consistent brand voice, visual identity, and tone of voice across all platforms
Support community management's content scheduling/publishing responsibilities and further develop staff skills with regards to asset and media management
Directly manage and develop a full-time Community Manager, providing clear direction, regular feedback, and ongoing support for their growth
Set priorities and workflows for the Community Manager, ensuring community engagement efforts align with broader social and brand strategy

Requirements

6+ years of experience in social media management, preferably at a consumer brand, DTC company, or lifestyle brand
Proven track record of growing social channels and driving meaningful engagement across owned channels
Hands-on content creation skills — comfortable filming, editing, and producing lo-fi video content independently
Strong storytelling ability with a sharp, adaptable brand voice
Experienced with social analytics tools
Highly organized with the ability to manage multiple projects and deadlines in a fast-moving environment
1+ years of experience managing or mentoring direct reports; comfortable leading through influence and setting clear expectations
Excellent cross-functional collaborator with strong communication skills
Bachelor's degree in Marketing, Communications, or a related field

Preferred

Experience in the pet industry or consumer electronics is a plus
Cross-culturally curious and excited to work with a global team
Cat owners preferred — especially if you're willing to create original content with your pets
West Coast preferred (Petlibro | Los Angeles, CA / Remote)

Benefits

401(k)
401(k) matching
Bonus based on performance
Paid time off
Flexible work from home options available

DESIGNLIBRO INC

5.0 Glassdoor

Since 2019, Petlibro has designed products for the intertwined lives of pets and their people. From smart feeders with health insights to ultra-filtered automatic fountains, our award-winning products are engineered to magnify the bond between your pet and you.

Founded in 2019

San Jose, California, USA

60 employees (16 in marketing)

www.petlibro.com

100% recommend to a friend