Responsibilities

• Own and manage the social content for Petlibro, ensuring alignment with product launches, brand campaigns, and key cultural moments
• Develop platform-native content strategies for Instagram, TikTok, YouTube/Shorts, Pinterest, Facebook, and emerging channels
• Partner with the Brand Director to translate brand and campaign objectives into compelling social executions
• Identify real-time opportunities to insert Petlibro into trending conversations in authentic and on-brand ways
• Oversee the creation and publishing of high-quality, engaging content — from campaign assets to always-on and lo-fi organic content
• Create and capture original social content (iPhone video, UGC curation, Reels, TikToks) independently and in collaboration with the creative team
• Maintain a consistent brand voice, visual identity, and tone of voice across all platforms
• Support community management's content scheduling/publishing responsibilities and further develop staff skills with regards to asset and media management
• Directly manage and develop a full-time Community Manager, providing clear direction, regular feedback, and ongoing support for their growth
• Set priorities and workflows for the Community Manager, ensuring community engagement efforts align with broader social and brand strategy

Requirements

• 6+ years of experience in social media management, preferably at a consumer brand, DTC company, or lifestyle brand
• Proven track record of growing social channels and driving meaningful engagement across owned channels
• Hands-on content creation skills — comfortable filming, editing, and producing lo-fi video content independently
• Strong storytelling ability with a sharp, adaptable brand voice
• Experienced with social analytics tools
• Highly organized with the ability to manage multiple projects and deadlines in a fast-moving environment
• 1+ years of experience managing or mentoring direct reports; comfortable leading through influence and setting clear expectations
• Excellent cross-functional collaborator with strong communication skills
• Bachelor's degree in Marketing, Communications, or a related field
• Experience in the pet industry or consumer electronics is a plus

Preferred

• Experience in the pet industry or consumer electronics is a plus
• Cat owners preferred — especially if you're willing to create original content with your pets

Benefits

• 401(k)
• 401(k) matching
• Bonus based on performance
• Paid time off