Responsibilities

• Create engaging and on-brand original social content for use primarily on TikTok, Instagram, Youtube, Facebook, and LinkedIn that adhere to the Dagne brand voice and aesthetic while infusing a fresh personality and point of view
• Keep Dagne Dover content fresh and relevant by applying weekly and monthly reporting insights, researching current trends in social media, health, fashion, product design, and wellness
• Strategically increase organic social channel engagement, following, and brand loyalty with the Dagne community by staying on top of the latest trending topics and understanding the current zeitgeist
• Regularly pitch concepts for new social media series’ or initiatives that are in line with the latest viral trends, while always keeping the brand voice and parameters in mind
• Lead the creation and development of real-time content and coverage of live events (will involve occasional weekend event coverage)
• Manage all social creative briefs and asset requests
• Develop shot lists and mood board social concepts for execution at all campaign photoshoots
• Organize and archive all content and deliver final assets to members of the design and marketing team
• Share feedback, insights, and thoughtful ideas with manager to improve process
• Write copy for all social media captions