Responsibilities

• Own and manage 1–2 assigned social media platforms end-to-end
• Develop and maintain a robust content calendar with daily posts aligned with brand strategy
• Collaborate with leadership to align content with broader marketing campaigns and goals
• Brainstorm and pitch creative content concepts tailored to each platform
• Create original, social-first content, which may include short-form lo-fi videos, lo-fi photos, graphics, and other visual assets, with support from our in-house creative team for higher production deliverables
• Write engaging captions and post copy that reflect brand voice and tone
• Schedule and publish daily content across platforms in a timely manner, which will include posting on weekends at least 1x per month
• Monitor platform and cultural trends and adapt content strategies to stay relevant
• Ensure consistency in messaging, branding, and visual identity
• Optimize content based on performance data and platform best practices
• Coordinate with across teams as needed to ensure accuracy and consistency of customer facing communications
• Stay up to date on social media tools, trends, and emerging platforms
• Support testing of new content formats, ideas, and growth strategies