Responsibilities

• Managing and growing personal brand accounts across Instagram, TikTok, and YouTube
• Developing and executing content strategies that drive reach, trust, and authority
• Identifying trends, hooks, and formats that perform — and adapting them to a medical/educational niche
• Working closely with creators (e.g. doctors, surgeons, experts) to shape content direction
• Overseeing content calendars, posting schedules, and overall brand consistency
• Collaborating with editors and creators to ensure content is high-performing and aligned with strategy
• Continuously analysing performance and optimising content based on data

Requirements

• Proven experience managing or growing high-performing social media accounts
• Deep understanding of Instagram, TikTok, and YouTube (short-form especially)
• Strong grasp of: - Hooks & retention - Viral formats & trends - Storytelling & authority content
• Ability to think both creatively and strategically
• Someone who stays ahead of trends and understands what’s working right now
• Strong communication and ability to direct creators effectively
• High standards — we’re looking for someone who cares about quality and results

Preferred

• Comfortable being on camera or delivering live sessions to support and guide medical creators building their personal brands