Social Media Marketing Specialist
California Dreamin Hot Air Balloon Adventures
San Diego, CA (Remote)
In-houseTemporaryIntern/new grad
18 hrs ago
Social Media Manager
Los Angeles, CA (Hybrid)
$80K/yr – $100K/yrMid Level3+ years expFull time
Posted 2 months ago
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Job Summary
Own and scale Cravings' social voice and strategy on Instagram and TikTok, turning brand priorities into engaging, platform-native content and community-building across launches, partnerships, and creator campaigns.
- Social ownership: plan, publish, and calendar across Instagram and TikTok, aligning with launches, partnerships, and moments.
- Content engine: translate brand priorities into actionable formats, assets, and formats; test and optimize performance.
- Community and partnerships: build authentic engagement, activate UGC and creators, and use data to inform content decisions.
Job Description
- Own and manage Cravings’ brand social channels, with a primary focus on Instagram and TikTok, coordinating with Chrissy’s social team
- Lead social planning and publishing for Cravings’ Instagram and TikTok, supporting cross-channel coordination for founder, retail, PR, and partnership moments
- Own the weekly and monthly social content calendar, mapping content needs across evergreen storytelling, product education, retail support, launches, founder moments, partnerships, seasonal moments
- Translate brand and business priorities into clear, actionable social plans
- Build and manage the social content calendar, identifying content needs across launches, retail moments, partnerships, recipes, founder moments, seasonal campaigns
- Oversee concepting, asset needs, publishing, and scheduling across all social channels
- Ensure a consistent, elevated brand voice across all platforms
- Shoot and edit platform-native short-form video as needed
- Help concept formats, hooks, and asset needs for Reels, TikTok, Stories, and other social content
- Partner with the creative team on higher production shoots and campaigns
Cravings by Chrissy Teigen
Cravings is building the leading clean indulgence baking mix brand - delivering decadent, craveable products made with cleaner, high-quality ingredients. We are redefining everyday baking with elevated basics done better, bringing bakery-quality results into the home with ease. Inspired by the recipes Chrissy loves to make at home, each mix is designed to feel easy, approachable, and fun, with everything included in the box aside from a few pantry staples. The result is baking that is both indulgent and effortless, without compromise.Cravings’ foolproof baking mixes are available on Amazon and through select retailers nationwide.
Traffic Signals
Monthly Visitors
59.3K
Monthly Google Ads Budget
$64
Traffic Source Mix
Search
54.5%
Direct
36.8%
Referral
4.2%
Social
3.3%
Paid
1.2%
Headcount Trend
Current headcount: ~17
Marketing Team
Marketing Team Size
3 (18% of company)
