Social Media Manager (Contractor)

USA (Remote)

Salary Not AvailableIntern/New Grad3+ years expContract

Posted 5 weeks ago

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Job Summary

Own Let Grow’s social ecosystem: translate ed mission into social content, steer the brand voice, manage calendar, and drive engagement across Instagram, Facebook, LinkedIn, Threads, and more; nudge visibility with educators, parents, and schools, then report insights to the Director.

  • Channel Ownership: develop and execute the brand social strategy across key platforms with a monthly content calendar and post formats that boost reach.
  • Content & Engagement: repurpose long-form Let Grow content into engaging social posts, monitor conversations, and identify engagement opportunities with educators and parents.
  • Measurement & Optimization: track performance, share actionable insights, and stay on top of platform trends to inform campaigns.

Job Description

Responsibilities

  • Collaborate with the Director of Marketing and Communication on executing the marketing plan.
  • Drive the channel strategy and own the execution for our core brand social media channels, such as, Instagram, Facebook, LinkedIn, Threads, and others.
  • Develop engaging social media copy that reflects Let Grow’s voice, mission, and audience.
  • Support the creation and maintenance of a monthly social media content calendar.
  • Repurpose Let Grow articles, newsletters, webinars, programs, campaigns, and media mentions into strong social media content.
  • Create social copies, hashtags, reels ideas, carousel concepts, and post formats that increase reach and engagement.
  • Help translate Let Grow’s work in childhood independence, education, parenting, and youth development into clear and compelling social content.
  • Monitor social media comments, conversations, and engagement opportunities to grow the brand.
  • Stay up to date on social media trends, platform updates, and best practices.
  • Help identify opportunities to grow Let Grow’s visibility among educators, schools, parents, and community leaders.

Requirements

  • 3+ years of experience managing social media for a brand, nonprofit, school, education organization, business, or agency.
  • Bachelor’s degree or an equivalent combination of education, relevant certifications, and hands-on experience.
  • Strong copywriting skills with the ability to write in a clear, engaging, and relatable voice.
  • Excellent understanding of major social media platforms, including Instagram, Facebook, LinkedIn, Threads, X, and other relevant platforms.
  • Experience creating social media calendars and scheduling content.
  • Excellent copywriting skills.
  • Ability to turn long-form content into short, engaging social posts.
  • Strong attention to detail and ability to meet deadlines.
  • Creative mindset with a good eye for storytelling, visuals, and audience engagement.
  • Familiarity with tools such as Sprout Social, Meta Business Suite, Mailchimp, WordPress.

Preferred

  • Experience working with education organizations, nonprofits, parenting brands, child development organizations, schools, or advocacy-focused organizations.
  • Basic graphic design experience using Canva or similar tools.
  • Experience creating short-form video concepts, reels, or social-first storytelling content.
  • Experience creating content that simplifies complex ideas for broad audiences.

Benefits

  • Contract role at $28/hour.
  • Approximately 10 hours per week.
  • Flexible remote work.
  • Opportunity to support a meaningful, mission-driven organization.
  • Creative collaboration with a passionate marketing team.
  • The chance to help shape conversations around childhood independence, resilience, confidence, and education.
Let Grow logo

Let Grow

At Let Grow, we believe in kids. We believe they are smart, strong and at least as capable as we were at their age.So why does society insist on bubble-wrapping them? Why are we encouraged to monitor them constantly, in person or with an app, from the day they’re born to the day they leave for college? Why don’t we trust them to do anything safely or successfully on their own?Because of the twin fears stalking modern day parents: Either our kids will be kidnapped and murdered...or they won’t get into Harvard.But in fact, treating today’s kids as remarkably vulnerable is bad for their future, and ours. With a wild and robotic economy coming our way, kids need to be flexible, creative problem solvers. They can’t solve their problems if an adult is always there, solving them first.The winners of tomorrow are comfortable with risk, able to deal with disappointment (even the lack of a trophy), and they do not consider themselves fragile.At Let Grow, we trust kids to screw up, figure things out, screw up some more, and to make their way in the world as every generation has done until now. It is insulting to act as if somehow this particular generation needs more hand-holding, censorship, and coddling than we did.As adults, our job is to prepare our child for the path and then...let go.And Let Grow.

Founded in 2017
New York, New York, USA
15 employees (3 in marketing)

Traffic Signals

Monthly Visitors
117.9K
Monthly Google Ads Budget
$86.2K
Traffic Source Mix
Search
39%
Direct
48.6%
Referral
5.5%
Social
2%
Paid
1%

Headcount Trend

Current headcount: ~15

Marketing Team

Marketing Team Size
2 (13% of company)
Marketing Roles Posted (Last 30 Days)
1

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