Responsibilities

• Own Empathy's organic social strategy and execution end-to-end, leading with LinkedIn and Instagram and extending to other platforms as they make sense
• Build and grow engaged audiences across both our consumer and member community and our B2B audiences (insurers, wealth firms, agents, advisors, benefits leaders, HR)
• Own copy and creative direction for platform-native content, publishing on a consistent cadence and partnering with our Design team to bring visuals and video to life
• Translate campaigns, product launches, research, reports, client stories, user testimonials and brand moments into social-first stories tailored to each audience and channel
• Drive thought leadership and executive and employee amplification on LinkedIn to reach and influence B2B buyers
• Set clear goals and own the numbers: track engagement, audience growth, and turn performance data into creative direction
• Run a continuous test-and-learn engine across hooks, formats, timing, and angles, and report clearly on what's driving results
• Steward Empathy's brand voice with care and emotional intelligence, given the sensitive nature of our work (loss, caregiving, and serious illness)
• Use AI tools to accelerate ideation, production, and iteration without compromising quality or trust
• Stay ahead of platform trends, formats, and algorithm shifts, and bring fresh ideas to the table

Requirements

• 7+ years managing organic social for a leading, memorable, and forward-thinking brand, ideally spanning both consumer and B2B audiences
• A track record of growing and engaging audiences, with a data-driven, results-oriented approach
• An excellent writer with a clear creative vision, and a passion for storytelling, who knows how to direct our Design team and leverage the right tools to bring ideas to life and drive results
• Deep fluency in LinkedIn (B2B thought leadership and amplification) and Instagram, with comfort extending to TikTok, YouTube, or X
• Strong brand and storytelling instincts, and the emotional intelligence to handle sensitive subject matter with care
• Ability to translate complex or regulated topics into clear, resonant, and trustworthy content
• Strong grasp of B2B personas and how to make a brand relevant to business buyers, not just consumers
• Fluency with AI tools for content creation and workflow acceleration
• Analytical: fluent in social metrics and reporting, and able to turn data into creative decisions
• A self-directed operator who thrives in a fast-paced startup and manages multiple priorities at once

Preferred

• experience in health tech, insurance or benefits, fintech, or another trust-sensitive, B2B2C category