Social Media Manager & Content Creator for a Wellness Spa at SoliVana Wellness Lab | Redwood City, CA | $28/hr – $38/hr

Social Media Manager & Content Creator for a Wellness Spa

Redwood City, CA (Hybrid)

$28/hr – $38/hrMid LevelPart time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and optimize SoliVana’s local, organic, and paid marketing engine: create content, engage communities, and run measurable Google Ads and Local Services campaigns to drive local bookings.

Content engine: produce short-form video, design carousels, write captions, and manage posting across Instagram, TikTok, LinkedIn.
Community & partnerships: engage comments/DMs and build influencer/outreach pipelines.
Performance analytics: track organic and paid metrics, report weekly, and optimize campaigns for ROAS and cost per booking.

Job Description

Responsibilities

Plan, shoot, and edit short-form video content (Instagram Reels, TikToks, Stories) — 15–20 pieces per week
Design carousel posts, quote graphics, and story frames in Canva
Write scroll-stopping captions and copy in our brand voice: calm, intelligent, quietly luxurious
Manage daily posting and scheduling via Later or Buffer
Engage with comments and DMs across all platforms
Build and manage a micro-influencer outreach and partnership pipeline
Support LinkedIn thought leadership content for our founder's personal brand
Track organic performance metrics and report weekly
Build, manage, and optimize Google Search Ads campaigns targeting high-intent local keywords (float therapy, cold plunge, wellness spa, infrared sauna, etc.)
Manage Google Business Profile updates, posts, and review response strategy

Requirements

1–3 years creating content for brands or businesses — portfolio required
Google Ads experience required: You have managed Search or Local campaigns with real budgets and can show measurable results (certification preferred but not required)
Native fluency in Instagram Reels and TikTok: you understand hooks, pacing, trends, and sounds
Comfortable shooting high-quality photo and video on an iPhone
Proficient in CapCut (or Premiere) and Canva
Strong writing skills — captions, ad copy, landing page copy
Self-starter who thrives with autonomy and clear goals
Bay Area local — must travel to Redwood City weekly for content day
Analytical mindset: you look at data, not just likes
Bonus: Meta Ads experience, wellness/beauty brand background, photography beyond iPhone