Responsibilities

• Own and manage social accounts across Instagram, TikTok, and relevant platforms for Underdogs clients
• Build and execute content calendars aligned to brand strategy and campaign goals
• Write copy — captions, hooks, CTAs — that sounds like the brand, not a template
• Manage community engagement: comments, DMs, replies — on-brand and on time
• Track performance metrics and turn data into real optimizations, not just reports
• Stay sharp on algorithm shifts, cultural moments, and platform behavior changes
• Collaborate directly with the Underdogs team on briefs, strategy, and client deliverables
• Produce authentic, scroll-stopping content across food, brand, and lifestyle verticals
• Concept, shoot, and edit short-form video and photo — primarily Reels and TikTok
• Capture on-location content across Cleveland: restaurants, activations, brand environments

Requirements

• Proven experience managing social accounts beyond your own page
• A portfolio or handle that shows real results
• Fluency in CapCut, Reels, Adobe, TikTok native editing, and basic photo tools
• Strong copy instincts — concise, on-brand, punchy
• Trend intuition, not just trend awareness
• Dependability — you show up and follow through
• Cleveland-based

Preferred

• Agency or multi-client social experience
• Comfort with analytics and adjusting strategy from data
• On-camera confidence — not afraid to be in the content
• Your resume wasn’t made with ChatGPT
• You were already following us before this post