Social Media Manager & Content Creator (Temporary Contract- Leave Coverage)

Responsibilities

• Create and implement a cohesive social strategy across channels to grow FullWell’s brand presence across Meta, TikTok, and YouTube + additional channels as warranted.
• Manage the social calendar and ensure content is shared daily and at optimal times.
• Conduct weekly, monthly, and quarterly analysis to evaluate performance and identify areas of opportunity and room for growth.
• Monitor analytics daily and pivot the calendar as needed.
• Stay up-to-date on trends, platform, algorithm, and best-practice updates. Explore new channels to expand into when appropriate.
• Create engaging and educational content to help expand FullWell’s brand presence across social channels.
• Develop a diverse mix of content including video, carousel, and static content, following channel-specific best practices to determine what goes where to maximize impact.
• Lead UGC efforts from start to finish to showcase a variety of product use cases and further diversify content.
• Create story content to maximize engagement potential.
• Respond to comments and engage with our community. Answer questions when appropriate, liaising with our CS and RD teams when needed.

Requirements

• 3-5 years of experience as a content creator and social media manager with deep experience across Meta, TikTok, and YouTube.
• Previous experience driving social strategy and making quick, meaningful decisions to impact growth with demonstrable results.
• Strong portfolio of self-created content and comfort being featured in content across brand social channels.
• Familiarity with scheduling and analytics platforms (Later, Sprout, Hootsuite).
• Proficient with design and editing tools like Canva, Adobe, or Figma, and CapCut, Edits, or Adobe Express.
• Comfort with reporting and analysis to help drive decision-making and strategy.

Preferred

• Prior experience in the health and wellness/supplement space
• Familiarity with DSHEA compliance
• Comfort being on camera