Responsibilities

• Develop and execute a strategic social media content plan (30–60 days in advance) that aligns with the entrepreneur’s brand identity and message.
• Oversee content production from concept through execution, ensuring a polished, high-end editorial aesthetic.
• Coordinate and direct content shoots, including locations, angles, and storytelling elements.
• Maintain a visually cohesive presence across Instagram, TikTok, and LinkedIn, with flexibility to expand to additional platforms (including podcasting).
• Stay ahead of trends in fashion, wellness, lifestyle, parenting, and quiet luxury to keep content fresh and engaging.
• Engage with followers, respond to comments and DMs, and cultivate a strong, engaged community (with guidance).
• Collaborate with cross-functional teams across affiliated businesses to ensure alignment while maintaining a primary focus on the entrepreneur’s personal brand.
• Independently create content while leveraging opportunities with photographers, videographers, stylists, speaking engagements, and on-location shoots.
• Track analytics and optimize content strategy based on performance insights.
• Act as a right-hand partner, supporting day-to-day execution related to social media strategy.

Requirements

• Must have direct, hands-on experience managing and growing personal social media channels for C-suite executives (e.g., CEO, President, Founder, etc.)
• 3+ years of experience in social media management, content creation, or branding (luxury, fashion, lifestyle, or wellness preferred).
• Proficiency in Instagram, TikTok, LinkedIn, CapCut, podcast platforms, and YouTube Shorts, with strong platform-specific knowledge.
• Experience using Canva, Adobe Creative Suite, or other creative editing tools.
• Strong photography and videography skills required.
• Previous experience in social media management and content creation is required.
• Travel and flexibility may be required based on content and business needs.

Preferred

• Experience in a personal assistant or right-hand role is a strong advantage.