Drive the personal-brand social presence across Instagram, TikTok, and LinkedIn with a strategic, end-to-end content workflow and a polished editorial aesthetic.

• Develop and execute a strategic 30–60 day social content plan aligned with the brand.
• Oversee content production from concept through execution with a high-end aesthetic.
• Coordinate content shoots, including locations, angles, and storytelling elements.
• Maintain a cohesive presence across core platforms with potential expansion to podcasts.
• Stay ahead of trends in fashion, wellness, lifestyle, parenting, and quiet luxury.
• Engage followers and cultivate a strong community under guidance.
• Collaborate cross-functionally while prioritizing the entrepreneur’s personal brand.
• Independently create content while leveraging photographers, videographers, stylists, and on-location shoots.
• Track analytics and optimize strategy based on performance insights.
• Act as a right-hand partner supporting day-to-day social media execution.

Requirements

• 3+ years of experience in social media management, content creation, or branding (luxury, fashion, lifestyle, or wellness preferred).
• Proficiency in Instagram, TikTok, LinkedIn, CapCut, podcast platforms, and YouTube Shorts.
• Experience using Canva, Adobe Creative Suite, or other editing tools.
• Strong photography and videography skills.
• Experience in a personal assistant or right-hand role is a strong advantage.
• Travel and flexibility may be required based on content and business needs.
• Previous experience in social media management and content creation is required.
• CapCut, podcast platforms, and YouTube Shorts platform-specific knowledge.

Benefits

• Comprehensive benefits package including medical, dental, vision, Life/AD&D, and 401(k).
• Paid time off and holidays.