Social Media Manager & Content Creator at McDaniel College | Westminster, MD

McDaniel College

Social Media Manager & Content Creator

Westminster, MD (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 1 month ago

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Job Summary

Own campus social video and community, from end-to-end short-form content to student ambassador leadership, with a constant eye on enrollment-aligned storytelling and campus events.

Short-Form Content: Build and publish bold reels and vertical video that shapes the campus brand voice across campus life, athletics, and academic culture.
Community & Activation: Grow audience engagement, monitor trends, and design campus activations that produce content moments.
Ambassador Program: Create and scale a student creator pipeline, training leaders and standardizing on-brand content

Job Description

Responsibilities

Conceptualize, shoot, and edit short-form video as the primary content format — Reels, TikToks, YouTube Shorts with a consistent, confident, and creative voice. This is the heart of the job.
Capture real-time moments across campus: events, everyday life, student stories, athletics, academic culture
Produce video assets that are bold, brand-forward, and built for social
Stay ahead of platform trends and formats; bring new ideas quickly and execute them with care
Own and manage McDaniel’s primary social media accounts (Instagram/Facebook, TikTok, YouTube Shorts) with consistency, purpose, and a clear brand voice
Manage activity through Sprout Social, including scheduling, listening, and reporting
Engage actively with audiences — respond, start conversations, build community
Monitor analytics and trends; use data to sharpen content strategy over time
Design and execute social activations and campus pop-up moments that generate energy and content
Develop and build out McDaniel’s Student Social Media Ambassador program in partnership with the marketing team

Channel Management & Community Building

Recruit, train, and lead a small team of student ambassadors, helping them produce content that reflects authentic campus life
Establish standards, workflows, and best practices so ambassador content is consistent and on-brand
Use the ambassador program as a pipeline for diverse voices, perspectives, and moments across campus
Work closely with the website manager, writers, and admissions team to align content with enrollment priorities and campaign calendars
Support the marketing team by delivering photo and video assets for news stories, blog posts, and flagship publications
Contribute to the college’s Digital Asset Manager (DAM) and use project management tools to keep work organized and on track
Be present at signature campus events (Homecoming, Commencement, Out of Darkness, Academic Symposium) with a camera and a creative eye
Ensure accessibility compliance (WCAG) in digital content
Perform related duties as needed to support the goals of the Communications and Marketing team. Be prepared to respond quickly as needed to all urgent requests

Student Social Ambassador Program (by year 2)

Develop and build out McDaniel’s Student Social Media Ambassador program in partnership with the marketing team
Recruit, train, and lead a small team of student ambassadors, helping them produce content that reflects authentic campus life
Establish standards, workflows, and best practices so ambassador content is consistent and on-brand
Use the ambassador program as a pipeline for diverse voices, perspectives, and moments across campus

Collaboration & Cross-Team Support

Work closely with the website manager, writers, and admissions team to align content with enrollment priorities and campaign calendars
Support the marketing team by delivering photo and video assets for news stories, blog posts, and flagship publications
Contribute to the college’s Digital Asset Manager (DAM) and use project management tools to keep work organized and on track
Be present at signature campus events (Homecoming, Commencement, Out of Darkness, Academic Symposium) with a camera and a creative eye
Ensure accessibility compliance (WCAG) in digital content
Perform related duties as needed to support the goals of the Communications and Marketing team. Be prepared to respond quickly as needed to all urgent requests

McDaniel College

McDaniel College, founded in 1867, is a four-year, independent college of the liberal arts and sciences offering over 100 undergraduate and graduate programs. One of the original “Colleges That Change Lives,” McDaniel emphasizes experiential learning and student-faculty collaboration to develop the unique potential in every student. Represented by the Green Terror, over 20 athletic teams compete in the NCAA Division III Centennial Conference. A student-centered community of 1,600 undergraduates and 1,400 graduate students offers access to both Baltimore and Washington, D.C., plus a European campus in Budapest, Hungary.

Westminster, Maryland, USA

1.1K employees (60 in marketing)

www.mcdaniel.edu