Responsibilities

• Conceptualize, shoot, and edit short-form video as the primary content format — Reels, TikToks, YouTube Shorts with a consistent, confident, and creative voice. This is the heart of the job.
• Capture real-time moments across campus: events, everyday life, student stories, athletics, academic culture
• Produce video assets that are bold, brand-forward, and built for social
• Stay ahead of platform trends and formats; bring new ideas quickly and execute them with care
• Own and manage McDaniel’s primary social media accounts (Instagram/Facebook, TikTok, YouTube Shorts) with consistency, purpose, and a clear brand voice
• Manage activity through Sprout Social, including scheduling, listening, and reporting
• Engage actively with audiences — respond, start conversations, build community
• Monitor analytics and trends; use data to sharpen content strategy over time
• Design and execute social activations and campus pop-up moments that generate energy and content
• Develop and build out McDaniel’s Student Social Media Ambassador program in partnership with the marketing team

Channel Management & Community Building

• Recruit, train, and lead a small team of student ambassadors, helping them produce content that reflects authentic campus life
• Establish standards, workflows, and best practices so ambassador content is consistent and on-brand
• Use the ambassador program as a pipeline for diverse voices, perspectives, and moments across campus
• Work closely with the website manager, writers, and admissions team to align content with enrollment priorities and campaign calendars
• Support the marketing team by delivering photo and video assets for news stories, blog posts, and flagship publications
• Contribute to the college’s Digital Asset Manager (DAM) and use project management tools to keep work organized and on track
• Be present at signature campus events (Homecoming, Commencement, Out of Darkness, Academic Symposium) with a camera and a creative eye
• Ensure accessibility compliance (WCAG) in digital content
• Perform related duties as needed to support the goals of the Communications and Marketing team. Be prepared to respond quickly as needed to all urgent requests

Student Social Ambassador Program (by year 2)

• Develop and build out McDaniel’s Student Social Media Ambassador program in partnership with the marketing team
• Recruit, train, and lead a small team of student ambassadors, helping them produce content that reflects authentic campus life
• Establish standards, workflows, and best practices so ambassador content is consistent and on-brand
• Use the ambassador program as a pipeline for diverse voices, perspectives, and moments across campus

Collaboration & Cross-Team Support

• Work closely with the website manager, writers, and admissions team to align content with enrollment priorities and campaign calendars
• Support the marketing team by delivering photo and video assets for news stories, blog posts, and flagship publications
• Contribute to the college’s Digital Asset Manager (DAM) and use project management tools to keep work organized and on track
• Be present at signature campus events (Homecoming, Commencement, Out of Darkness, Academic Symposium) with a camera and a creative eye
• Ensure accessibility compliance (WCAG) in digital content
• Perform related duties as needed to support the goals of the Communications and Marketing team. Be prepared to respond quickly as needed to all urgent requests