Senior Director, Social Media & Content, Global Communications
Eli Lilly and Company
Indianapolis, IN (Remote)
$155K/yr - $227K/yrIn-houseFull-timeSenior level
14 hrs ago
Social Media Manager and Content Creator
District of Columbia, USA (On-site)
Salary Not AvailableMid Level2+ years expFull time
Posted 3 months ago
Job Summary
Own the campus video content engine and social voice, turning real-time moments into bold social assets while building a student ambassador pipeline.
- Video-first content engine across Instagram/TikTok/YouTube Shorts, owning real-time campus moments and bold assets.
- Ambassador program: recruit, train, and lead student creators to reflect authentic campus life and feed the channel.
- Engagement and insights: manage Sprout Social, monitor analytics, and adapt strategy to drive audience growth and campaign alignment.
Job Description
Responsibilities
- Conceptualize, shoot, and edit short-form video as the primary content format- Reels, TikToks, YouTube Shorts with a consistent, confident, and creative voice.
- Capture real-time moments across campus: events, everyday life, student stories, athletics, academic culture
- Produce video assets that are bold, brand-forward, and built for social
- Stay ahead of platform trends and formats; bring new ideas quickly and execute them with care
- Own and manage McDaniel's primary social media accounts (Instagram/Facebook, TikTok, YouTube Shorts) with consistency, purpose, and a clear brand voice
- Manage activity through Sprout Social, including scheduling, listening, and reporting
- Engage actively with audiences- respond, start conversations, build community
- Monitor analytics and trends; use data to sharpen content strategy over time
- Design and execute social activations and campus pop-up moments that generate energy and content
- Develop and build out McDaniel's Student Social Media Ambassador program in partnership with the marketing team
Requirements
- Bachelor's degree in communications, media, marketing, or related field or equivalent experience
- 1-2 years of experience creating content and managing social media for an organization, brand, institution, or for yourself, with a collection of videos to show for it
- Strong short-form video skills: you shoot, you edit, you write captions
- Proficiency in video editing tools (Premiere Pro, CapCut, or equivalent)
- Demonstrated proficiency in Adobe Creative Cloud (Photoshop, Lightroom, After Effects or equivalent), Canva, or similar design platforms.
- Sharp visual instincts- composition, pacing, storytelling, platform-native aesthetics
- Experience with or ability to quickly learn Sprout Social
- Ability to work some evenings and weekends to capture campus life as it happens
Benefits
- tuition remission
- 403B retirement accounts
- paid time off
- medical insurance
- flexible spending accounts
- life insurance
- paid maternity and parental leave
McDaniel College
McDaniel College, founded in 1867, is a four-year, independent college of the liberal arts and sciences offering over 100 undergraduate and graduate programs. One of the original “Colleges That Change Lives,” McDaniel emphasizes experiential learning and student-faculty collaboration to develop the unique potential in every student. Represented by the Green Terror, over 20 athletic teams compete in the NCAA Division III Centennial Conference. A student-centered community of 1,600 undergraduates and 1,400 graduate students offers access to both Baltimore and Washington, D.C., plus a European campus in Budapest, Hungary.
Marketing Team
Marketing Team Size
41 (4% of company)
Median Career Experience
5 years
Median Tenure
3 years
Traffic Signals
Monthly Visitors
78.1K
Monthly Google Ads Budget
$7K
Traffic Source Mix
Search
38.9%
Direct
48.1%
Referral
11.3%
Social
0.8%
Paid
0.7%
Headcount Trend
Current headcount: ~1.1K
Recent News
Links
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