Social Media Manager and Content Creator

Responsibilities

• Develop and execute comprehensive social media strategies across multiple platforms including Facebook, Instagram, and TikTok to increase reach and engagement.
• Create high-quality, visually appealing content including graphics, videos, photography, and written posts that align with brand identity and marketing objectives.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor interactions, and respond promptly to audience comments and messages.
• Conduct social listening to gather insights on audience preferences, trending topics, and competitor activities to inform content planning.
• Utilize SEO best practices and keyword research to optimize content for search visibility on social media platforms and web channels.
• Analyze social media performance metrics using tools like Google Analytics and media performance analytics dashboards to measure campaign effectiveness and refine strategies accordingly.
• Collaborate with owners to manage brand reputation, handle media inquiries, and develop positive relationships with influencers and partners.
• Monitor digital marketing performance through marketing analytics tools, adjusting campaigns based on data insights for continuous improvement in engagement and reach.
• Plan and create content
• Build and maintain a monthly content calendar tied to seasons, pet health awareness days, and clinic priorities

Requirements

• Proven experience in social media management, content creation, and digital marketing performance monitoring.
• Strong graphic design skills using Adobe Creative Suite or Canva for media editing and visual content development.
• Proficiency with social media management tools such as Hootsuite or Buffer for scheduling and analytics.
• Knowledge of SEO techniques, keyword research, web analytics (Google Analytics), and e-commerce integration.
• Excellent content writing skills with an eye for proofreading and editing for clarity and tone.
• Ability to analyze social media analytics data to measure success metrics like engagement rates, reach, impressions, conversions, etc.
• Familiarity with video editing software for creating engaging multimedia content.
• Strong relationship management skills for engaging with followers, influencers, media outlets, and partners.
• Understanding of branding principles along with public relations experience to maintain a positive brand image online.
• Ability to stay current on social listening trends, digital marketing innovations, and platform updates to keep strategies fresh and effective.

Preferred

• Experience in veterinary, healthcare, or local small business marketing
• Deep Central Oregon roots and a camera roll full of trail dogs

Benefits

• Benefits: * Flexible schedule