Responsibilities

• In-House Creator: Actively film high-quality, short-form video content (TikToks, Instagram Reels, YouTube Shorts) featuring treatments, staff, and behind-the-scenes clinic life.
• Video Editing: Own the editing process to ensure all content matches our aesthetic. Brand guidelines will be provided for visual asset guidance.
• Collaboration: Lead brainstorming sessions with clinic staff to leverage their expertise and engage them in our digital presence.
• Pre-Production: Prepare the team (nurses, aestheticians, front desk) for filming, ensuring they are comfortable and camera-ready.
• Graphic Design: Use Canva to design aesthetically pleasing, on-brand graphics for promotions and announcements.
• Copywriting: Write compelling and accurate captions for all social media posts.
• Asset Management: Meticulously organize and archive all raw footage, edited content, and graphics in shared cloud storage (Google Drive/Dropbox).
• Platform Management: Grow our presence across TikTok and Instagram; repurpose content for Facebook and YouTube. Maintain a separate strategy/cadence for LinkedIn.
• Engagement: Actively reply to comments and direct messages to foster brand loyalty.
• Compliance: Uphold strict HIPAA standards for patient privacy (training provided).
• Outreach: Identify and coordinate with Los Angeles-based creators and micro-influencers.
• Logistics: Manage scheduling, treatment exchanges, and ensuring agreed-upon deliverables are met.
• Influencer Program: Leverage and expand the current influencer program in place.
• Event Participation: Attend trade shows, pop-ups, expos, and both onsite/offsite events.
• Content Capture: Capture real-time content and engage with attendees to represent the brand.
• Operational Support: Assist with the full lifecycle of event presence, including the physical set-up and break-down of booths and marketing materials.

Requirements

• Experience managing professional/casual social media accounts and executing influencer partnerships.
• Portfolio Required: Must provide a portfolio of past work and links to accounts you have managed.
• Creative & Tech-Savvy: Strong skills in mobile video editing (CapCut, Premiere Rush) and graphic design (Canva).
• Ownership: A proactive problem-solver who stays ahead of trends without constant direction.
• Team Player: An "all hands on deck" mentality, comfortable working closely with clinical staff.
• Communication: Exceptional verbal and written skills with a strong eye for brand voice.
• Physical Requirements: Ability to sit, stand, and move dynamically around the clinic or at events for extended periods.
• Physical Requirements: Ability to lift up to 35 pounds (moving lighting, tripods, booth components, and event materials).

Nice To Have

• Experience in beauty, wellness, or medical aesthetics is a plus.

Benefits

• Professional Development: Potential to attend industry-leading conferences (ZO Skin Health, InMode, Allergan, etc.).
• Employee Discounts: Generous discounts on spa services and retail products.
• Exposure: Direct access to industry experts while building a brand from the ground up.