Own social content calendar and publishing cadence, and create multi-format content that makes cybersecurity and compliance topics accessible for executives and practitioners.

• Own and manage Coalfire’s social media content calendar and publishing cadence across corporate priority channels.
• Create original content across formats, including social posts, campaign copy, short videos, motion snippets, executive content, event recaps, customer story highlights, webinar promos, and other digital brand assets.
• Write compelling, audience-first copy that turns complex cybersecurity, compliance, and AI topics into clear, engaging stories for executive and practitioner audiences.
• Capture and shape content ideas into strong narratives, hooks, and story arcs that help Coalfire stand out in-market and make technical subject matter more accessible and memorable.
• Edit video content for social and campaign use, including clipping webinars, interviews, event footage, demos, and thought leadership moments into polished, channel-ready assets.
• Develop or adapt visual assets such as social graphics, quote cards, carousels, simple motion graphics, thumbnails, and branded promotional materials in partnership with design or through light hands-on production.
• Partner with marketing leaders, designers, campaign owners, executives, and subject matter experts to develop channel-ready content and creative assets aligned to launches, campaigns, events, webinars, case studies, and research.
• Repurpose long-form content into high-performing multi-channel assets, extending the value of reports, blogs, webinars, presentations, podcasts, video, and event content.
• Manage day-to-day publishing, scheduling, and platform operations using social management tools such as Sprout Social or similar workflows already in use at Coalfire.
• Support and help scale Coalfire’s employee advocacy efforts by activating internal voices, shaping suggested messaging, and encouraging broader participation across the business.